Learner Reviews & Feedback for Brand and Product Management by IE Business School
About the Course
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
Top reviews
MT
Oct 15, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
Sep 8, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
251 - 275 of 568 Reviews for Brand and Product Management
By Gamael B
•May 23, 2016
Great delivery, very informative and resourceful.
By Stephen O
•Jun 8, 2019
Great Course. Very informative and descriptive.
By Adam I
•May 15, 2019
VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW
By Dee M
•May 19, 2016
Great, great course - many very useful insights
By Reiner P
•May 9, 2016
5 stars, this is a perfect course with Impact.
By ASHWATHI N K
•Sep 1, 2021
this course was really good and well explained
By Vedashree K
•Nov 28, 2020
Excellent course with interesting assignments.
By TANMOY D
•Apr 15, 2018
Good Explanation of each topic in the course..
By ABHIJAT S
•Jan 1, 2018
.Excellent Course structure! Brilliant faculty
By Dr. S S
•Sep 6, 2020
Amazing Content and explained in the best way
By JULIO F A F
•Jul 20, 2020
Excelent and very educative. Recommended 100%
By AMAN S C
•May 8, 2020
excellent teaching by our spanish instructor.
By Budhaditya R
•May 4, 2020
Loved the pedagogy and the style of teaching!
By DARSHAN P S
•May 3, 2020
Best Course for brand and product management!
By Aliroz K
•Mar 26, 2019
One of the best course for Business students.
By Anna N
•Feb 21, 2019
Very nice course! and really nice instructor!
By MD. R H
•Jul 27, 2020
It is an interesting course. I learned a lot
By Aya h
•Apr 13, 2020
Helped me understand the basics of branding
By Yazan B
•May 16, 2022
A benefcial course and a great instructor!
By Рацеева С С
•Mar 11, 2019
Great course, great professor. Good luck fo
By Yashik Y
•Dec 23, 2024
Amazing Course Very Precise & to the point
By 何慧洁
•Jul 27, 2021
I have reapped great fruit in this course!
By Krishnaprabhu
•May 12, 2020
It was an unbelievable learning experience
By DrNaveed I
•May 11, 2020
It will really really helpful in my career