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    Rutgers the State University of New Jersey
    Business Intelligence and Competitive Analysis
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    1. Browse
    2. Business
    3. Business Essentials
    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    This course is part of Supply Chain Analytics Specialization

    Yao Zhao

    Instructor: Yao Zhao

    21,353 already enrolled

    Included with Coursera Plus

    •Learn more
    4 modules
    Gain insight into a topic and learn the fundamentals.
    4.4

    (233 reviews)

    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    None

    15 hours to complete
    3 weeks at 5 hours a week
    Flexible schedule
    Learn at your own pace

    4 modules
    Gain insight into a topic and learn the fundamentals.
    4.4

    (233 reviews)

    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    None

    15 hours to complete
    3 weeks at 5 hours a week
    Flexible schedule
    Learn at your own pace
    • About
    • Outcomes
    • Modules
    • Recommendations
    • Testimonials
    • Reviews

    What you'll learn

    • Industry analysis: industry trend, risk, and competition intensity, value chain analysis.

    • Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.

    • Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.

    Skills you'll gain

    • Business Strategy
    • Business Intelligence
    • Performance Analysis
    • Business Analytics
    • Market Analysis
    • Benchmarking
    • Trend Analysis
    • Market Intelligence
    • Variance Analysis
    • Financial Analysis
    • Competitive Analysis
    • Data Analysis
    • Competitive Intelligence
    • Key Performance Indicators (KPIs)
    • Management Consulting

    Details to know

    Shareable certificate

    Add to your LinkedIn profile

    Assessments

    4 assignments

    Taught in English

    See how employees at top companies are mastering in-demand skills

    Learn more about Coursera for Business
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    Build your subject-matter expertise

    This course is part of the Supply Chain Analytics Specialization
    When you enroll in this course, you'll also be enrolled in this Specialization.
    • Learn new concepts from industry experts
    • Gain a foundational understanding of a subject or tool
    • Develop job-relevant skills with hands-on projects
    • Earn a shareable career certificate
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    There are 4 modules in this course

    By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.

    Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.

    Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.

    What's included

    12 videos3 readings1 assignment1 discussion prompt

    12 videos•Total 55 minutes
    • From American Airlines to Competitive Intelligence•5 minutes•Preview module
    • Topics and Weekly Preview•5 minutes
    • Why Benchmarking?•6 minutes
    • Industry Classifications•7 minutes
    • The Largest, Most Valuable, and Fastest Growing Economies•6 minutes
    • Leading Countries by Industry•1 minute
    • Industry Trend and the Impact of COVID-19 Pandemic•2 minutes
    • The Most Prosperous Regions by Country•2 minutes
    • The Most scalable (Easy Money) and Valuable Industries•4 minutes
    • Cross Country Enterprise Ranking: Largest vs. Most Valuable Companies•3 minutes
    • Financials Driving Stock Market Performance•5 minutes
    • Global Value Chains: The Most Value-added Segments•3 minutes
    3 readings•Total 120 minutes
    • Is this course right for me?•45 minutes
    • Industry classifications & company KPIs•45 minutes
    • Competitive intelligence: history and prospect•30 minutes
    1 assignment•Total 30 minutes
    • Competitive Intelligence Introduction Quiz•30 minutes
    1 discussion prompt•Total 30 minutes
    • Choose companies and find their classifications•30 minutes

    In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.

    What's included

    11 videos3 readings1 assignment1 peer review

    11 videos•Total 55 minutes
    • Market Potential, Growth and Profitability•10 minutes•Preview module
    • Market Risk Analysis•6 minutes
    • Concentration and Competition Intensity•4 minutes
    • Value Chain Analysis I: Focused Study•3 minutes
    • Value Chain Analysis II: Comprehensive Study•2 minutes
    • Data and software tools: overview•7 minutes
    • Screenshots: Create A New Project•2 minutes
    • Screenshots: Business GEOINFO•5 minutes
    • Screenshots: Industry Analysis and Enterprise Diagnosis•5 minutes
    • Screenshots: Navigator and Supply Chain Mapping•4 minutes
    • Screenshots: Preview, Search and Cite•2 minutes
    3 readings•Total 70 minutes
    • Market potential, risk and competition intensity•30 minutes
    • Value Chain Analysis•30 minutes
    • Data and Tools•10 minutes
    1 assignment•Total 30 minutes
    • Industry Analysis Quiz•30 minutes
    1 peer review•Total 90 minutes
    • Industry Analysis Mini-Project•90 minutes

    In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.

    What's included

    4 videos3 readings1 assignment1 peer review

    4 videos•Total 13 minutes
    • Where do I stand in the competitive landscape?•4 minutes•Preview module
    • Profit Frontier, Risk vs Return•4 minutes
    • Enterprise Ranking•3 minutes
    • KPI Examination•2 minutes
    3 readings•Total 100 minutes
    • Competition positioning•30 minutes
    • Enterprise Rankings•30 minutes
    • From Physical Examination to KPI Examination•40 minutes
    1 assignment•Total 30 minutes
    • Competition Positioning Quiz•30 minutes
    1 peer review•Total 90 minutes
    • Competition Positioning Mini-Project•90 minutes

    In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.

    What's included

    3 videos4 readings1 assignment1 peer review

    3 videos•Total 18 minutes
    • What are my strengths and weaknesses?•4 minutes•Preview module
    • Value Driver Analysis•5 minutes
    • Breakdown Analysis•8 minutes
    4 readings•Total 100 minutes
    • Strengths and Weaknesses•30 minutes
    • Value Drivers and Levers•30 minutes
    • The Power of Breakdown Analysis•30 minutes
    • Competitive Intelligence Summary•10 minutes
    1 assignment•Total 30 minutes
    • Enterprise Diagnosis Quiz•30 minutes
    1 peer review•Total 90 minutes
    • Enterprise Diagnosis Mini-Project•90 minutes

    Instructor

    Instructor ratings

    Instructor ratings

    We asked all learners to give feedback on our instructors based on the quality of their teaching style.

    4.6 (66 ratings)
    Yao Zhao
    Yao Zhao
    6 Courses•96,070 learners

    Offered by

    Rutgers the State University of New Jersey

    Offered by

    Rutgers the State University of New Jersey

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    Learner reviews

    4.4

    233 reviews

    • 5 stars

      68.37%

    • 4 stars

      16.66%

    • 3 stars

      5.55%

    • 2 stars

      4.27%

    • 1 star

      5.12%

    Showing 3 of 233

    M
    MR
    5

    Reviewed on Sep 22, 2020

    It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.

    M
    MW
    5

    Reviewed on Oct 7, 2020

    Straight forward course with example project to refer to. Software is easy to use.

    S
    SB
    5

    Reviewed on May 11, 2021

    Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.

    View more reviews

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