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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,486 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3601 - 3625 of 6,341 Reviews for Foundations of Digital Marketing and E-commerce

By Ēriks P

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Oct 20, 2022

Замечательное преподавание!

By Akinfenwa G A

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Oct 13, 2022

Awesome Content, Great Team

By Olumide O O

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Sep 17, 2022

Great course Great delivery

By Furqan S

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Jul 19, 2022

Nice content by Google Team!

By Gabriel E

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Jul 12, 2022

very educutive and engaging

By Jose I S

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Jun 28, 2022

muy bueno , pero muuy basico

By Earlynn B

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Jun 16, 2022

It was an informative course

By Vasanth R

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May 20, 2025

Very nice and useful course

By Sony D

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Feb 8, 2025

Good, helpful, outstanding,

By Aiden Y

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Jan 30, 2025

This course is recommended!

By Shehzad H

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Jan 17, 2025

0utstanding well explained.

By laura v p

•

Nov 26, 2024

muy buen curso para iniciar

By Anudeep V

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Oct 20, 2024

love this foundation course

By Mustansar G

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Oct 7, 2024

This course is very helpful

By Badria A

•

Sep 8, 2024

thanks you i enjoy learning

By Ali Q

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Sep 6, 2024

Thats great thankyou google

By João C P

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Sep 5, 2024

Este curso é uma maravilha!

By Qammar S

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Aug 21, 2024

Good content for beginners.

By Carol N S

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Aug 2, 2024

Muy completo, aprendí mucho

By maria p

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Jul 25, 2024

Muy interesante y didactico

By Ekemini O

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Jul 17, 2024

Amazing learning experience

By Joseph C

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Jun 11, 2024

Simply fantastic teachings.

By zhensheng x

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Jun 1, 2024

perfect studying experience

By Furqan A S

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Mar 23, 2024

Great Learning Experience!

By Yashika B

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Mar 11, 2024

Thankyou so much Coursera!!