This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future.
Generative AI Course for Marketing, Sales, and Campaigns
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Create AI-generated content for blogs, emails, videos, and social media
Use GenAI for sales forecasting, CRM management, and churn prediction
Build effective cross-sell, upsell, and lead generation strategies
Apply ethical and strategic GenAI practices for scalable business impact
Skills you'll gain
- Sales
- Content Creation
- Cross Selling
- Customer Relationship Management
- Customer Insights
- Marketing Strategies
- Sales Prospecting
- Lead Generation
- Customer experience improvement
- AI Personalization
- Marketing Automation
- Blogs
- Upselling
- Generative AI
- Sales Strategy
- Customer Retention
- Business Ethics
- Social Media Marketing
- Email Marketing
- Customer Engagement
Details to know
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Recently updated!
June 2025
Assessments
17 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Learn how to transform your marketing efforts with Generative AI in this comprehensive module. Explore GenAI’s role in digital strategies, content creation, and personalized campaigns. Master how to generate blogs, emails, social media posts, images, and videos using AI tools. Understand KPIs and use GenAI for marketing analytics and data visualizations. Ideal for digital marketers and content strategists.
What's included
22 videos1 reading7 assignments
Unlock the power of Generative AI in sales with this hands-on module. Learn to forecast trends, analyze sales data, and visualize insights using AI tools. Improve CRM, pipeline management, and churn prediction. Create personalized sales pitches, marketing plans, and customer surveys. Explore pricing strategies, virtual sales assistants, and CLV prediction—ideal for sales and business professionals.
What's included
20 videos6 assignments
Explore real-world GenAI strategies and future trends in this impactful module. Learn how GenAI enhances sales and marketing through upselling, cross-selling, and lead generation strategies. Discover ethical considerations, industry use cases, and marketing optimization techniques. Ideal for professionals looking to implement AI-driven, future-ready business strategies.
What's included
12 videos4 assignments
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Frequently asked questions
Generative AI is used to create personalized content such as emails, blogs, social media posts, images, and videos. It streamlines campaign creation and boosts engagement through automation and data-driven insights.
AI helps analyze customer data, predict trends, automate outreach, and personalize content. It enhances CRM, improves lead scoring, and supports smarter decision-making across sales and marketing funnels.
AI powers content generation, A/B testing, audience targeting, performance tracking, and personalization. It enables real-time adjustments and improves ROI by optimizing campaign effectiveness.
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Financial aid available,