Social Media Content Strategy: How to Build an Engaging Plan
May 6, 2025
Article
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
17,337 already enrolled
Included with
(213 reviews)
Recommended experience
Beginner level
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
(213 reviews)
Recommended experience
Beginner level
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
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3 assignments
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.
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Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.
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Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.
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Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.
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University of Maryland, College Park
Course
Adobe
Course
University of Maryland, College Park
Specialization
Digital Marketing Institute
Course
213 reviews
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Reviewed on Sep 24, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
Reviewed on Jun 5, 2022
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
Reviewed on Jul 24, 2023
Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
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