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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
440 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

NR

Feb 13, 2025

A really appreciable effort by the course instructor. Great communication style and an excellent display of knowledge. I learned a lot being a non marketing professional.

RS

Oct 17, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

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101 - 108 of 108 Reviews for Marketing analytics: Know your customers

By Sasha M

•

Mar 17, 2021

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.

By Francesco P

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Aug 23, 2024

Avere a disposizione del materiale per studiare (i.e. slides) sarebbe stato molto utile. Non tutti i materiali ernao disponibili ed alcuni molto datati (14 anni e piu')

By Gerardo V

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Aug 6, 2023

It's good when the teacher speaks, but too many out of class reading.

By Anoop

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Mar 20, 2020

It was a great experience

By AMAN V

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Jun 25, 2020

nice

By Suzanne M

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May 2, 2024

I was unable to access several of the videos or articles through Coursera. it was requiring a password to the actual university the course was through. Additionally, the articles were dated 5-10 years old. This was clearly a course that was dusted off the shelve. Having said that, I did enjoy the basics of the lecture.

By Fatima S

•

Feb 4, 2020

Not what I was looking for.

By Skyler R

•

Jan 10, 2020

Need more practical analysis tools, less theory