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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
440 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

NR

Feb 13, 2025

A really appreciable effort by the course instructor. Great communication style and an excellent display of knowledge. I learned a lot being a non marketing professional.

RS

Oct 17, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

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76 - 100 of 108 Reviews for Marketing analytics: Know your customers

By SHREYAS A D

•

Aug 30, 2024

Good

By Jayanta D

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Nov 7, 2022

good

By SOURYA P S

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Aug 29, 2021

Good

By RICHA D T R D T

•

Oct 23, 2020

good

By Deleted A

•

Apr 16, 2020

yes

By MUSTAFA A

•

May 15, 2023

.

By Oscar S R

•

Jul 9, 2020

E

By Maria C L C

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Jul 25, 2020

It has great content in general. However, I found the "further resources" of each week too extensive and I feel I missed the "HOW"; yeah, a lot of frameworks, a lot of examples but they didn't offer much guidance on HOW to apply those concepts

By Karenin G

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Sep 23, 2020

Muy interesante, enfocado en los puntos más importantes y útiles para quien desee adquirir conocimientos básicos y de utilidad sobre todo si tiene su propia empresa. Es el punto de partida para continuar profundizando en este área.

By Christian M

•

Jan 8, 2025

Very interesting course. A lot of things were already known from the Bachelor's program, but could be refreshed very well.

By Michael W

•

Aug 4, 2020

Highly informative, and offered great insight into developing effective marketing strategies.

By Cassandra T

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Apr 8, 2022

A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!

By Mutiara R

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Dec 10, 2021

some material about social media marketing, is no longer relevant to current market

By Zhengyi X

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Jul 20, 2022

Too many theories! The video in week 5 is lacking!

By Ajay K S

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May 1, 2022

Excellent learning while refreshing few topics

By Tim W

•

May 29, 2020

A great course! Would definitely recommend!

By VISHAL S

•

Jun 16, 2020

AWESOME COURSE LEARNED A LOT

By Guruprasad

•

Aug 25, 2022

Very Informative

By Ajeet S

•

May 26, 2020

Nice Content.

By Chetan S

•

Apr 10, 2020

this was good

By indu b

•

Nov 16, 2022

good course

By HARISH R 2

•

Dec 12, 2024

insightful

By 972_SUVAM M

•

Aug 29, 2021

Excellent

By Anwesha D

•

Jul 31, 2021

Great

By Amjad M

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Mar 31, 2020

good