Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign
About the Course
analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to
apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in
Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to
be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, inclu...
Top reviews
VB
Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
AS
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
926 - 950 of 1,158 Reviews for Digital Marketing Analytics in Theory
By Fabiola H G
•Sep 5, 2020
Great articles and supplemental readings to complement the lectures
By Anidhya B
•Aug 12, 2020
Best platforms to enhance the knowledge towards digital marketing.
By Koushik K
•May 30, 2020
Full of theory, so it was a bit too hard to process so much of it
By Filippo C
•Jan 5, 2020
Good overview of the theory behind analytics in the digital world
By Nacer F S
•Jul 10, 2017
Too technical but hopefully the next course will do some practice
By Ajay K S
•Sep 18, 2020
Still waiting for Honors. Nice content. Knowledgeable Professor.
By Angel A A D
•Nov 26, 2015
great course, very good insights about the new marketing reality
By Stuart W
•Jun 23, 2016
Excellent course with concise and well articulated content.
By Ana L G U
•Jul 2, 2017
Very good overview of the digital marketing trends so far.
By Pedro M
•Jan 7, 2020
Good thoughts but lack of cases and exercise applications
By George T
•Feb 27, 2020
The course is well organized, and good for the beginner.
By Dan S
•Feb 12, 2020
Good course, relevant references and a good instructor.
By Seif A
•Feb 10, 2018
Great Course but needs updating since it is 4 years old
By Victor C
•Aug 8, 2016
It's great to learn from the Head of Google Analytics.
By Raj
•Sep 25, 2019
Excellent compilation of resources for easy learning.
By Nkululeko S M
•Aug 14, 2018
Enjoyed the course, all concepts nicely explained.
By Irene P
•Oct 17, 2020
Very well explained but a little bit too theory.
By Michal H
•Aug 10, 2015
Not very demanding, straightforward, insightful.
By Beth H
•Aug 25, 2018
Enjoyed this course, though a bit dry at times.
By Graziana M
•Mar 14, 2017
The course was very interesting and inspiring
By Angela F
•Sep 9, 2020
Very clear explanations, easy to understand
By Mokshesh J
•Apr 13, 2020
fun, thought provoking and very educational
By Saurav K
•Jul 4, 2020
Good teaching but little less interactive.
By Mostafa M
•Nov 24, 2017
Please give us more life examples
Thank you
By Caro
•Dec 17, 2019
I liked the first one more than this one.