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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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5051 - 5075 of 5,354 Reviews for Marketing in a Digital World

By Yosselyn P M C

•

May 6, 2024

todo perfecto

By Nahian R

•

Jun 19, 2021

so so helpful

By Aditya N

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Jun 18, 2021

its was great

By Rita G

•

Feb 7, 2021

Great content

By Parvez P

•

May 22, 2020

Good. Subject

By Diksha S

•

May 1, 2020

Great Course!

By Neeraj S

•

Apr 20, 2016

fantastic job

By Sadra S

•

Nov 27, 2021

great thanks

By sandeep g

•

Aug 6, 2021

nice content

By Shiv K S

•

Jul 20, 2021

good content

By samia y

•

Feb 11, 2021

very helpful

By Muhammet E K

•

Nov 5, 2020

bilaterally!

By MOHAMMED A

•

Jul 20, 2020

great course

By Deleted A

•

Jul 2, 2020

very helpful

By Twinkle s

•

May 9, 2020

great course

By Gueler S

•

Feb 9, 2018

great course

By Angélica T

•

Jun 29, 2017

Good course!

By Shwetha D

•

Jun 1, 2017

Great Course

By Prerna N

•

Mar 13, 2025

Good course

By Karingula N M

•

Aug 6, 2024

Informative

By Rahul R

•

Jul 21, 2021

thats good.

By abhinav s

•

May 14, 2021

Good course

By HRUSHIKESH A

•

Nov 18, 2020

Good Course

By Sani K

•

Sep 13, 2020

Good course

By Kevin M

•

Sep 4, 2020

Good course