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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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5226 - 5250 of 5,354 Reviews for Marketing in a Digital World

By Flávia P

•

Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

By Theodoros P

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Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

By C. C

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Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

By Hrishikesh P D

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Mar 31, 2018

The course is good and provides you the knowledge!

By 孙舒菲

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Dec 17, 2019

some part of the course context is out of date.

By VANGAH M K

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Apr 7, 2020

très bon cours et très bien enseigner a suivre

By Lina D

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Dec 6, 2019

Very old material, don't really recommend it.

By Roberto I

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Jun 28, 2018

A bit too basic and starting to look dated.

By Oh L

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Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

•

May 29, 2020

Good explanation by using case study.

By Shaun M

•

Mar 17, 2019

Good content, just a bit outdated.

By Lavinia B

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Oct 5, 2015

May be too wide in terms of issues

By Brian M

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Apr 22, 2021

i have not received certificate

By Warrick V D H

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Aug 24, 2016

Found it to be a bit outdated.

By MOI-E P

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Jun 9, 2020

This course really helped me.

By Namara F

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Nov 4, 2020

The course is good very good

By Suvi K

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Oct 19, 2021

Kind of outdated concepts

By mian h

•

Sep 17, 2021

too old and only theory.

By Gaurav T

•

May 31, 2016

elementary .. good.

By Bhavesh T

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May 14, 2020

Good for learning.

By Darrick W

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Jan 10, 2016

Minimal substance

By Ghandur R P

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May 15, 2021

my name is wrong

By luis m o m

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Aug 1, 2020

Good course!

By Vanessa F

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Mar 16, 2017

Interesting!

By kartik a

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Jun 26, 2020

good course