• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Measure and Optimize Social Media Marketing Campaigns

    Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    1,856 ratings

    About the Course

    This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your
    advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.
    Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and
    master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: •
    Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to op...
    ...

    Top reviews

    SE

    Dec 28, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

    RR

    Jan 29, 2021

    Filled StarFilled StarFilled StarFilled StarFilled Star

    An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

    Filter by:

    151 - 175 of 452 Reviews for Measure and Optimize Social Media Marketing Campaigns

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alyssa F

    •

    Mar 6, 2023

    Very thorough! Learned a lot and am excited to prepare for the next course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Zaki B T Z T

    •

    Jul 9, 2022

    Amazing is a small word to describe it. Professional and useful. Thank you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Wesam H

    •

    Jun 9, 2022

    i just wished it had more than one ad manger simulation and more practising

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Calista P

    •

    Dec 20, 2020

    Very valuable key points of learning and data analytics for Marketing field

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Chin K L

    •

    Aug 9, 2021

    Excellent course on measure and optimize social media marketing campaigns

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By TRI W A

    •

    Jul 17, 2024

    A had great course and examp practice. Makes me excellence than before.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By badin m

    •

    Apr 20, 2023

    Yohh this is a very dificult course but i tried and made it. Thanks you

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Asiia K

    •

    Nov 18, 2022

    Loved the material and the personalized kind of approach to present it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Elisabeth S

    •

    May 6, 2021

    Very insightful and concise, with great examples to support the points!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jana E H S

    •

    May 6, 2023

    i really liked this course it helped me a lot as social media marketer

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SUPUN P

    •

    Apr 11, 2023

    Excellent Course.! I am recommended to you also try to do this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ameghay A

    •

    Nov 20, 2022

    I enjoyed the course and how it was explained well. Thank you so much!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Said A W

    •

    Nov 9, 2021

    Very practical and meaningful, Thank you dear respected Anke Audenaert

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By David T W T

    •

    Oct 23, 2021

    Right level of overview and technical level of information. Excellent

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vandy G 魏

    •

    Sep 11, 2023

    It is good to learn about measurement and how to present the report

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kyriaki K

    •

    Jan 14, 2022

    Amazing course for beginners who want a step by step learning tool.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Meiqi J

    •

    Dec 29, 2021

    I love this course, the examples are really applicable and useful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Md S

    •

    Jan 21, 2022

    I learn somethinks from this course.Really its my big achivement

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Robert H

    •

    Dec 6, 2021

    Fantastic instructor. Slides were on point and easy to follow.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By E. F

    •

    Aug 3, 2023

    Perfeito, alguns problemas de tradução, mas fácil de resolver.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Trang N

    •

    Apr 27, 2021

    perfect, it was easy to understand and really helpful. Thankss

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sangdeun I (

    •

    Mar 13, 2022

    Super quality class and helpful for measuring ads your works.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By King L

    •

    Jul 2, 2021

    everyone should check this course out if they are a beginner.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By muhammad z

    •

    Oct 6, 2022

    Very helpful in understading how to communicate the results

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Cheri D

    •

    Sep 8, 2022

    Each course has been outstanding, and excellently presented.

    • Chevron Left
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10
    • 11
    • ...
    • 19
    • Chevron Right

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.