This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.
Social Media Content and Strategy
Social Media Content and Strategy
This course is part of multiple programs.
Instructor: Adobe
15,601 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(138 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 15 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Adobe
There are 4 modules in this course
This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.
What's included
10 videos4 readings1 assignment1 discussion prompt
This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
What's included
4 videos7 readings1 assignment2 ungraded labs
This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
What's included
9 videos5 readings1 assignment4 ungraded labs
In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.
What's included
3 videos6 readings2 assignments1 discussion prompt1 ungraded lab
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Learner reviews
4.8
138 reviews
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81.15%
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- 3 stars
2.17%
- 2 stars
0.72%
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Showing 3 of 138
AM
5
Reviewed on Nov 3, 2024
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
AS
5
Reviewed on May 8, 2025
Superb Course, Anyone can easy understand the tutorial. All best for users.
MB
5
Reviewed on Dec 1, 2024
Thank you to Adobe and Coursera for this incredible learning opportunity! ?
Looking forward to leveraging these skills to elevate my real estate business and better serve my clients
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,