Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania
About the Course
learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right
people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of
protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection
methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By ...
Top reviews
AG
May 7, 2022
One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.
RN
Jan 4, 2025
Excellent class, I like to express my gratitude to our teachers for sharing their knowledge and putting together very valuable information. I recommend this class a lot.
51 - 68 of 68 Reviews for AI Applications in Marketing and Finance
By hanna n t
•Dec 11, 2024
EXCELLENT
By Anderson D s
•Aug 28, 2024
Ótimo
By Rubens L d S
•Jun 23, 2023
Good!
By 龚超
•May 20, 2022
非常好用
By Ajita S
•Jan 22, 2022
Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!
By Dominica P
•Jun 10, 2022
Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.
By Felipe B d C
•Nov 24, 2024
The information is very interesting and provides a solid foundation of theoretical knowledge; however, it feels somewhat outdated, dating back to 2021-2022.
By Amit B
•Dec 18, 2024
Informative course, first modules about finance are very interesting and would be nice to include more structures Ai examples
By Peter J Q
•Mar 19, 2024
Interesting but sometimes assumes the audience has more finance experience then they may actually have.
By Kerri L
•Oct 9, 2023
Learned real-world application of AI/ML in Finance and the huge potential of more to come
By Habeeb A F
•Oct 5, 2023
Good introduction to how AI applications in Marketing & Finance.
By William S
•Jul 19, 2022
finance and fraud applications were most interesting
By Ralph F
•Jun 11, 2024
Good general overview and intro to AI concepts.
By PALAK T
•Mar 20, 2025
.
By Alvaro M
•Feb 3, 2025
Good introductory class. The material was more superficial than I expected and a bit dated.
By Silvio G
•Mar 20, 2025
Old content, very few on AI applications
By Kevin B
•May 7, 2025
no hands on work but informative