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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,936 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1551 - 1575 of 2,547 Reviews for Customer Analytics

By Hlanganani G

Apr 17, 2020

Very good

By Snehil R

Feb 1, 2020

Excellent

By Olusegun D O

Mar 6, 2019

Fantastic

By Azhar K

Aug 23, 2018

Excellent

By Bình H

Oct 19, 2017

I love it

By Dipak D

Jul 5, 2017

Excellent

By Diego A P G

Mar 13, 2017

Excellent

By sindhura57

Dec 24, 2016

excellent

By CAI B

Dec 18, 2016

very good

By Mohamed A A A

Nov 14, 2016

Thank you

By Ade A

Aug 23, 2016

SPLENDID!

By PRAVEEN D

Feb 8, 2016

Excellent

By esdorn

Jul 11, 2021

Perfect!

By Faizan K

Aug 25, 2020

Good job

By Christine W

Mar 9, 2017

Terrific

By Artem S A

Apr 14, 2016

Noiiice!

By Arushi M

Apr 14, 2016

very gud

By kaung n

Feb 4, 2016

awesome!

By Nickil M

Nov 26, 2015

Awesome!

By Sudheer k P

Apr 18, 2025

amazing

By Abhishek R

Jul 3, 2021

awesome

By Vineet S B

Jun 12, 2020

amazing

By Xinyue H

Jan 12, 2020

helpful

By Osama E S B

Jan 1, 2020

Amazing

By ANURAG K

Oct 21, 2018

Awesome