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    Back to Customer Analytics

    Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    11,936 ratings

    About the Course

    Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
    programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
    predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
    professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
    their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
    ...

    Top reviews

    JS

    Dec 5, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

    ND

    Jan 31, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

    Filter by:

    226 - 250 of 2,548 Reviews for Customer Analytics

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Javier S

    •

    Oct 9, 2017

    I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Adjay

    •

    Jan 19, 2021

    I am looking to move into the Business Analytics domain and this is simply an amazing introduction. Prof. Fader sets up the tone for the course with his time, do not miss his additional content, they will be worth every second spent.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rahul

    •

    Oct 23, 2019

    I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ankit P

    •

    Jun 11, 2017

    Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Pratham P

    •

    May 4, 2016

    The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vasu D

    •

    Dec 14, 2015

    Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Subramaniam B

    •

    Apr 8, 2020

    Really insightful course and nicely covered by the faculty. Great to link various aspects of customer analytics to impact on business revenue and profitability. Great course content and very clear instructions! Overall a 5 star :)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Shahobiddin S D

    •

    Jul 29, 2022

    I found this course to be very useful in understanding customer analytics. In my future career, I expect to have a great deal of impact from applying the skills I have learned in this course, combined with my technical knowledge.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bature M D

    •

    Jul 18, 2019

    The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Abhay N

    •

    Jul 12, 2020

    Excellent course! Helped me understand a lot about how analytics is being used to shape the future of marketing and how many industries are leveraging better availability of data to provide customers with exactly what they want.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anindya S C

    •

    Mar 18, 2020

    The course was an eye-opener for me as to the breadth of usage of data in modern decision making. The course was taught by extremely diligent professors and their pedagogy really helped me understand the crux of data analytics

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nawneet K

    •

    Apr 6, 2018

    Content was very useful, It was beautifully explained entire concept and the best part is you will have lots of examples & get all the information needed. And quiz questions are well designed, not an easy quiz but interesting.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Utkarsh U

    •

    Jul 24, 2020

    a course is judged by the way it is explained with the help of real-life examples and applying it to the real-world problems...this course covered both the aspects...fabulous teachers and the enriching course is all I can say

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jiajie Q

    •

    Oct 1, 2020

    Basically, the course stimulates my interest. Though I am not an economic-related student, those professors invoked my strong expectation for this major. I will keep trying then! Hope to see you at the Warton School in 2021!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Maddie L

    •

    Mar 24, 2020

    Wonderful course that provides the basics to understand customer analytics for someone with no background in the field. Thank you to the wonderful instructors who presented difficult material in an easy to understand format!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Poonam j

    •

    Mar 2, 2020

    The course is amazing, throughout the course I learnt many things. it builds curiosity to know how data can actually do much better than what we think it's doing , it helps you develop insights in data modelling of top firms

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SeifAllah R

    •

    Dec 5, 2019

    The course provides a very good overview on the important concepts in customer analytics. The tests are trick and challenging, which helps in maximizing the lessons learned from the course. Definitely, i highly recommend it

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deenathayalan

    •

    Jan 19, 2019

    This course is very much useful to know about how modern industry deals with datas. The professors who are taught the courses are really awesome.. I am very satisfied to choose the course on customer analytics in Coursera..

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Djordje O

    •

    Jun 29, 2017

    Course offers interesting insight in the modern marketing and retailing techniques, which will be very useful for me in the future. I would recommend this course to anybody working in the field of marketing or data science.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Roxanne H

    •

    Jul 9, 2017

    I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anisa A F

    •

    May 22, 2020

    very interesting input and insights about how firms make products in line with the customers behaviour! it opens my eyes about data, and wants me to take further into how to analyse the data and how we interpret the data!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mohit C

    •

    Apr 25, 2020

    it was the excellent experience to learn customer analytics and application in real world. I got so much insight about customer analytics. Excellent course content and well experience lecturer deliver real time examples.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Patrick O

    •

    Nov 2, 2018

    A very interesting and informative overview of what seems to be becoming a very important topic. The material was well organised, well presented, and useful in my workplace. Thanks Penn and Wharton - nice job all of you!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rebecca T

    •

    Jul 17, 2017

    Excellent course with a great coverage of topics and interestingly explained by some great professors from Wharton Business School. Be sure to take notes while watching the video so that you can perform well on the quiz.

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