Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.



Corporate Strategy

Instructor: Bart Vanneste
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
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8 videos6 readings2 assignments1 plugin
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
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11 videos7 readings4 assignments
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
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9 videos3 readings3 assignments1 discussion prompt1 plugin
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses.
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9 videos5 readings4 assignments
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Reviewed on Jan 12, 2025
amazing instructors have helped me a lot to come up with business planning for the companies I want to sell it to just something everyone in the business realm have to learn
Reviewed on Jun 29, 2022
A very crisp and easy to understand content. Lot of emphasis on explaining different strategy concepts through management models and frameworks. Overall, a great course !
Reviewed on Jul 16, 2019
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
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