Back to Demand management: Breaking down today’s commercial silos
Learner Reviews & Feedback for Demand management: Breaking down today’s commercial silos by ESSEC Business School
360 ratings
About the Course
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
This course, spread over 4 key modules:
Asset Management
Demand Generation
Digital Marketing
Demand Optimisation
aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation.
Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations.
SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.
Top reviews
PE
Mar 10, 2023
it's incredible the amount of knowledge in this course, I enjoyed every minute of it great thanks to everyone responsible or participated in this course thank you so much
KH
Oct 1, 2021
Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field. Thanks a lot. Wish you all the best.
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