This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Strategic Management and Innovation Specialization


Strategic Management and Innovation Specialization
Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.



Instructors: Robert Austin
Access provided by Coursera Learning Team
61,951 already enrolled
Get in-depth knowledge of a subject
4.7
(3,858 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Resource Management
- Business
- Business Strategies
- Plan Execution
- Strategic Decision-Making
- Organizational Structure
- Goal Setting
- Change Management
- Strategic Planning
- Business Planning
- Culture Transformation
- Project Implementation
- Global Marketing
- Innovation
- Peer Review
- Strategic Thinking
- Market Analysis
- Organizational Strategy
- Business Strategy
- Competitive Analysis
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Copenhagen Business School

Specialization - 4 course series

Strategic Management
Course 111 hours
What you'll learn
Skills you'll gain
Category: Business Strategy
Category: Strategic Decision-Making
Category: Strategic Thinking
Category: Business Transformation
Category: Strategic Planning
Category: Business Strategies
Category: Market Share
Category: Strategic Leadership
Category: Competitive Analysis
Category: Technology Strategies
Category: Global Marketing

Strategy Formulation
Course 217 hours
What you'll learn
Skills you'll gain
Category: Business Strategy
Category: Competitive Analysis
Category: Strategic Decision-Making
Category: Organizational Strategy
Category: Global Marketing
Category: Market Dynamics
Category: Business Planning
Category: Strategic Thinking
Category: Market Analysis
Category: Resource Management
Category: Value Propositions

Strategy Implementation
Course 319 hours
What you'll learn
Skills you'll gain
Category: Culture Transformation
Category: Risk Management
Category: Professional Networking
Category: Goal Setting
Category: Cross-Functional Collaboration
Category: Organizational Structure
Category: Business Strategy
Category: Plan Execution
Category: Business Metrics
Category: Change Management
Category: Key Performance Indicators (KPIs)
Category: Strategic Planning
Category: Organizational Effectiveness
Category: Strategic Communication
Category: Performance Management
Category: Organizational Strategy

Strategic Management - Capstone Project
Course 48 hours
What you'll learn
Skills you'll gain
Category: Peer Review
Category: Plan Execution
Category: Project Implementation
Category: Business
Category: Business Analysis
Category: Innovation
Category: Strategic Thinking
Category: Strategic Decision-Making
Category: Constructive Feedback
Category: Competitive Analysis
Category: Business Strategy
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy