This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.



Entrepreneurship II: Preparing for Launch
This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson
Access provided by New York State Department of Labor
40,774 already enrolled
(750 reviews)
What you'll learn
Design a go-to-market strategy to approach initial customers.
Develop financial projections for the new venture.
Develop a plan for raising equity capital for the new venture.
Operate and monitor the new venture’s health and scalability.
Skills you'll gain
- Revenue Management
- Business Strategies
- Entrepreneurial Finance
- Business Modeling
- New Business Development
- Financial Planning
- Sales Presentations
- Customer Acquisition Management
- Entrepreneurship
- Fundraising
- Business Planning
- Presentations
- Business Development
- Product Marketing
- Go To Market Strategy
- Financial Forecasting
- Growth Strategies
- Financial Modeling
- Cash Flow Forecasting
- Revenue Forecasting
Details to know

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17 assignments
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos7 readings1 assignment1 discussion prompt1 plugin
In this module, we will discuss go-to-market strategies.
What's included
5 videos2 readings4 assignments1 peer review
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
What's included
3 videos2 readings4 assignments
This module is focused on how startup companies raise capital from outside investors.
What's included
3 videos2 readings4 assignments1 peer review
This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
What's included
4 videos4 readings4 assignments1 plugin
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Reviewed on Nov 15, 2023
It was excellent, thank you very much NITDA, COUSERA and ILLINOIS University for this course. I really appreciate and i am looking forward to a beautiful entrepreneurial future. Thank you.
Reviewed on Apr 20, 2018
i am more than honored to have studied this course, the material is very well done and the lecturer is the best that i seen so far.... love from uganda
Reviewed on Sep 29, 2020
Amazing class with a great professor filled with nuggets of wisdom and practical experience especially if you are serious about starting your venture in the future.
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