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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,028 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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5101 - 5125 of 5,356 Reviews for Marketing in a Digital World

By Shivam M

•

Oct 15, 2020

EXCELLENT

By Monika N H

•

Sep 29, 2020

Good one.

By SHIVAM B

•

Sep 21, 2020

very good

By Abhishek S

•

Sep 10, 2020

very good

By Mai E

•

Jul 17, 2020

Very Good

By SATHYANARAYANA K

•

Jun 5, 2020

thank you

By palak k

•

Jun 5, 2020

excellent

By Obele H

•

May 18, 2020

Expansive

By 15TUME240 S S

•

Nov 6, 2021

ggoodgoo

By RAHUL N 2

•

Nov 2, 2020

So good.

By Unnati D

•

Oct 4, 2020

too good

By Andrea I A

•

Sep 23, 2019

Great 👍

By Shubham V

•

May 29, 2017

nice one

By Vivek S

•

May 20, 2017

Thanks !

By chittkhs186178

•

Oct 15, 2024

it's ok

By Ayman S A E

•

Sep 7, 2018

I loved

By Akshay M

•

Mar 22, 2023

useful

By Harish N

•

Sep 3, 2024

great

By Prateek Y

•

Jul 14, 2020

Great

By Aditya R K

•

May 28, 2020

Good.

By Yusuf A M

•

Aug 11, 2023

Nice

By Souradip B

•

Apr 16, 2023

good

By NATTHAYA W

•

Mar 7, 2023

good

By Bảo H N N

•

Apr 6, 2021

good

By Donella S

•

Nov 12, 2020

Good