Very interesting, both theory and the final project! I have learnt a log of new arguments and interesting details. Until now, this is one of my favourite courses, maybe the best one.

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

You will love this course as a means to expand your knowledge on branding. Easy to follow. Workload is not overwhelming and course information is enjoyable to learn.

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

Je pratiquais déjà le branding en tant qu'autodidacte, mais avec ce cours j'ai compris que j'avais beaucoup à apprendre. J'ai beaucoup appris et je suis satisfait.

Absolutely loved it! This course has a lot more work compared to the other courses I've done on Coursera. But it was absolutely worth the effort. Learned a lot!

For me the course was totally worth time and money. Professor Maria did a great job to create an interesting and interactive course about brand strategy.

I learned so much and the instructor is great. I really like how they went into the psychological aspects of branding, and not just the obvious aspects.

This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.

Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!

I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.

Aprendí demasiado, aunque ya conocía lo esencial sobre segmentación, entender el razonamiento detrás y los ejercicios prácticos fueron muy útiles.

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

Excelente curso donde aprendí las estrategias necesarias para llegar a la mente de los consumidores y lograr un buen objetivo de marketing

This course was demanding, but it exceeded my expectations! Over 4 weeks it was possible to obtain solid knowledge about brand strategy.

Thank you Maria for wonderful small short videos with examples, quiz and project. It help me to undersatnd the overall branding paper.

It was a great experience and I learned so much. The difficulty was just perfect and I hope to learn more from IE Business School.

Excelente, muy completo y las prácticas calificadas están muy bien implementadas para aplicar los conocimientos. Muy recomendado.

It's a wonderful course! Full of techniques and models that can help you to develop a complete brand identity. I truly recommend!

Very interactive course. Loved it. Was able to relate to most of the brands given in the examples making it easy to understand.

Realmente un curso que te permite entender como se construye la identidad de una marca y que va mucho más allá de un logotipo.

It has a really wide scope. It introduces you to what a brand needs and how does it affect our perception as users. very good.

This course has been conducted in a simple, interesting and easy manner.

The content is to the point, and yet engaging.

Excellent!!! I learned a lot this past weeks, and make me fall in love with branding! Locking foward for the next course!

This was a fantastic course. I really appreciate the ideas and the techniques instructor teaches. I learnt something new.