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    Back to Brand Identity and Strategy

    Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

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    4.7
    stars
    844 ratings

    About the Course

    Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering
    brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst
    simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at
    perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working
    world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by ...
    ...

    Top reviews

    BM

    Jun 6, 2020

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    It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

    MK

    Nov 20, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

    Filter by:

    201 - 225 of 238 Reviews for Brand Identity and Strategy

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    By Roberto B S

    •

    Sep 30, 2024

    ¡Me gustó mucho el curso! Continuaré con el siguiente que me sugieren. La profesora se desempeña bien a cámara. Solo les sugiero que hagan algunas advertencias sobre el formato en el que se deben entregar las tareas para no descubrirlo por uno mismo y trabajar doble. Me refiero en específico a que la IA que las califica no puede leer el texto dentro de imágenes.

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    By Anna-Lena B

    •

    Jun 9, 2020

    I gained a really good insight on which methods are used to create a Brand Strategy & Identity. The assignments were very good to put the learnings into practice. However, the times estimated to complete the module were much more, if you want to submit great work and don't do it on a superficial level. I also wished to get more in depth feedback by my peers.

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    By Moses F

    •

    Dec 25, 2020

    The part on brand touchpoints isn't accurate as it describes about the brand identity elements (typography, color, etc.) where it should be about the customer touchpoints like website, packaging, email, etc. And some of the assignments instruction and rubric isn't quite the same like the lessons that are being given.

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    By Kanishk A

    •

    Jul 12, 2020

    I think topics around segmentation are very well covered in this course.

    The instructor could share more reading material especially around topics like Brand values, personality etc.

    Lastly, it would help to also get instructor to review Capstone assignment at least so we get good feedback.

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    By Thomas J K

    •

    Oct 26, 2020

    Good content & good methods of explanation.

    Strategic Brand Management: Building, Measuring & Brand Equity by Keller, K. L (2015), the link provided is no longer available. Kindly mail me the content once this message has been read by the concerned authorities.

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    By Carolina B

    •

    Oct 14, 2021

    Great course BUT it's 5 weeks, not 4 as advertised (and shown on the certificate). Moreover, the time you must dedicate per week is way over 3 hours.

    Despite this, Maria is an excellent teacher and the course super interesting and well done.

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    By Nora D

    •

    Apr 16, 2022

    The course is great! I loved it - unfortunately, there are not so many peers, I am waiting to get my assignments reviewed and there are not enough others to review for me... I am not sure how I can now complete my course...?

    Filled StarFilled StarFilled StarFilled StarStar

    By Tamika J

    •

    Jul 20, 2020

    The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

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    By kiran s

    •

    Aug 2, 2021

    It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

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    By Gianluca F

    •

    Feb 1, 2021

    Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

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    By alfie v

    •

    Apr 25, 2022

    Overall very well done. Excellent assignments that I will personally used in improving the branding of our business!

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    By Axel B

    •

    Jan 24, 2021

    It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

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    By LabStudioz L

    •

    Aug 9, 2021

    There were some sections that were not clear on directions of the assignment but I really learned a lot.

    Filled StarFilled StarFilled StarFilled StarStar

    By Muhammad T A K

    •

    Jul 22, 2023

    It's an excellent course must for any one with marketing passion

    Filled StarFilled StarFilled StarFilled StarStar

    By Zakaria s / ز س

    •

    Oct 20, 2023

    I like the course in terms of brand Identity isn't advanced

    Filled StarFilled StarFilled StarFilled StarStar

    By Oscar E D D L T

    •

    Sep 14, 2020

    Excelent course for design your own branding identity!!

    Filled StarFilled StarFilled StarFilled StarStar

    By Federica M

    •

    May 8, 2020

    Very well done! Challenging and interesting. Recomended

    Filled StarFilled StarFilled StarFilled StarStar

    By CHEN Y

    •

    Dec 30, 2021

    last week is not as good as the previous course

    Filled StarFilled StarFilled StarFilled StarStar

    By Elizabeth

    •

    Jun 8, 2020

    I learned a lot from this course!

    Filled StarFilled StarFilled StarFilled StarStar

    By Mandla S

    •

    May 9, 2020

    Well explained and interesting...

    Filled StarFilled StarFilled StarFilled StarStar

    By DuaaSaif

    •

    Apr 21, 2022

    great course, so beneficial

    Filled StarFilled StarFilled StarFilled StarStar

    By Lê B T H

    •

    Jan 27, 2025

    Many links is not available

    Filled StarFilled StarFilled StarFilled StarStar

    By Aditya P

    •

    Oct 7, 2019

    Very Interactive course.

    Filled StarFilled StarFilled StarFilled StarStar

    By Khối M l & Q

    •

    Jun 21, 2024

    Great

    Filled StarFilled StarFilled StarStarStar

    By isla s

    •

    Sep 27, 2022

    Overall I found the course material interestting and informative.

    However, there were a number of links not working and there were inconsistencies between instuctions about projects given in videos vs. the instructions on the assignment page which caused some confusion. I also felt like some assignments required you to work on things that were not covered in much depth in the learning material which caused some confusion.

    I was also quite distracted by the number of errors in the video transcripts (as I absorb information better when I also read it) but I am not sure if this is something automatically produced by coursera or provided by the course creator.

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