This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
Access provided by Coursera Learning Team
38,930 already enrolled
Gain insight into a topic and learn the fundamentals.
4.9
(1,297 reviews)
Intermediate level
Some related experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
What's included
2 videos4 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 peer review1 discussion prompt
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 peer review
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 peer review
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 peer review1 discussion prompt
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 peer review
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos2 readings1 peer review
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.8 (260 ratings)8 Courses1,152,294 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.9
1,297 reviews
- 5 stars
91.59%
- 4 stars
7.24%
- 3 stars
0.77%
- 2 stars
0.15%
- 1 star
0.23%
Showing 3 of 1297
MD
5
Reviewed on Nov 10, 2019
Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.
JL
5
Reviewed on Feb 24, 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
CM
5
Reviewed on Aug 27, 2020
Loved it! The Capstone was perfect to finish the graphic design specialization. It was well structured, interesting and I definitely learned a lot. 5 out of 5!
Explore more from Arts and Humanities
IE Business School
University of California, Irvine
Universidad de Palermo
IE Business School
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.