Back to Quantitative Research
Learner Reviews & Feedback for Quantitative Research by University of California, Davis
333 ratings
About the Course
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
Top reviews
SK
Nov 10, 2022
It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers
MK
Jan 20, 2025
This course is one of the best courses each researcher needs to take. I strongly recommend this course because of its rich material and nice teaching of the instructors.
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