VF
Dec 17, 2020
Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!
JT
Jul 19, 2020
in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.
By Benoit J E A
•Dec 22, 2016
Too basic, lack of academic insights, too much simplification of the concepts.
Suitable and for sure insightful for participants without any business background whatsoever, but not for others.
By Lorenzo M
•Dec 9, 2021
Just basic of marketing, you get introduced on common strategy but are not enough neither to apply on a job. Don't take this course as first, unless you know to buy all the marketing course
By Liu X
•Oct 10, 2016
Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.
By Belisa M B
•May 1, 2019
It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.
By Jeanine D
•Mar 23, 2017
Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.
By Shandice S
•Jun 12, 2016
This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.
By Ivor C
•Feb 3, 2020
For the course it was easy to understand and clear which worths one more star. But sadly, I had technical problem with changing session and support was not very helpful.
By Cássia R A M
•Mar 31, 2019
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
By Vishal M
•Aug 9, 2016
Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).
By Vidmantas M
•Jan 6, 2017
The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.
By Mariam I
•Jan 2, 2016
The professor is a bit monotone, he needs to be more animated. There are too many assignments , not all can be done while living outside the United States.
By Anthony B
•Jun 10, 2019
The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.
By NG W K
•Jul 24, 2016
The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.
By Sibylle G
•Feb 20, 2020
some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.
By Heather P
•Feb 23, 2016
This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.
By Marie-Luise K
•May 8, 2016
Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.
By Jonathan B
•Nov 1, 2016
Very elementary introduction of key concepts. Some of the material is a bit dated too.
Overall, it was structured nicely and not terrible.
By Mandeep G
•May 18, 2020
some reading materials are too old, even from 2011 etc. Other concepts like 3D printing are not really relevant and not that mainstream.
By MAWJ A
•Dec 8, 2019
It’s near to be as a general marketing more than digital.
Also the Material was old, we are going to 2020 should update the material.
By Somaya E
•May 3, 2016
Useful eye opener in different directions.
Out-dated, could use an wisp of technology update with a few years since recording.
By Jacqueline S
•May 29, 2021
I really like the professor, however I thought the course was a little bit too basic and easy. Interesting readings, though!
By Aleksandra P
•Jan 23, 2019
The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations
By Abby J
•Aug 3, 2019
Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.
By Sohaila S
•Oct 19, 2018
my name is sohaila sameh elsayed ahmed not sohaila ahmed as you sent my certificate with wrong name please correct my name
By Maarten J
•Aug 30, 2015
Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.