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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3926 - 3950 of 5,354 Reviews for Marketing in a Digital World

By Pradip C

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Jul 28, 2020

Good Course

By LAURA C

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Jul 28, 2020

muy cOMPLEO

By D S R

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Jul 10, 2020

Very Useful

By Partap D

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Jun 30, 2020

best online

By DAVID S R M

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Jun 29, 2020

Increible!!

By Jyostna S

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Jun 13, 2020

interesting

By Ijtaba R

•

Jun 12, 2020

best course

By Adityakumar S

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Jun 11, 2020

Learn Lot .

By MUSKAN J

•

Jun 1, 2020

nice course

By kunal r

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May 30, 2020

Good course

By ADITYA Y

•

May 27, 2020

Good Course

By MD. R I

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May 21, 2020

nice course

By vishakha j

•

May 18, 2020

Nice course

By Vivekanand S K

•

May 18, 2020

Very useful

By Sally A S

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May 4, 2020

v

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By Farhaz K

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May 2, 2020

Best so far

By Abhishek T

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Apr 20, 2020

Nice course

By Preity I

•

Apr 17, 2020

good course

By Sumit R P

•

Apr 16, 2020

nice course

By Lucia D

•

Apr 16, 2020

Good course

By Mauro R

•

Apr 4, 2020

Maravilhoso

By ABHISHEK G

•

Feb 22, 2020

good course

By Julius M

•

Nov 25, 2019

great stuff

By Tim B

•

Nov 28, 2017

Great Cours

By Dina a

•

Sep 26, 2017

Good course