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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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4126 - 4150 of 5,354 Reviews for Marketing in a Digital World

By carolina p

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Oct 15, 2018

excellet

By Thioro

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Mar 10, 2018

I adored

By Enrique G S

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Nov 20, 2017

Excelent

By Stephane A

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Nov 19, 2017

awesome!

By Ahmed I

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May 13, 2017

The Best

By Prasad K

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Feb 9, 2017

Loved it

By Hugo C M

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Jan 3, 2017

Awesome!

By Sijon T

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Sep 24, 2016

Awesome!

By Tolu O

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Sep 3, 2016

Exciting

By Marjoly S

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Aug 15, 2016

awesome!

By Alessandra I

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Jan 28, 2016

I like a

By marcela g

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Nov 25, 2015

Loved it

By Maariya A

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Mar 11, 2022

Amazing

By Hadish A

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Jan 24, 2022

AWESOME

By ALEX T

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Oct 9, 2021

amazing

By Tuncay A

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Sep 30, 2021

amazing

By 邱舒敏

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Aug 19, 2021

so good

By Navya S

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Jul 13, 2021

amazing

By Omar W E

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Jul 8, 2021

perfect

By Ankit P

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Jun 22, 2021

Amazing

By Luis P

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Jun 9, 2021

perfect

By Somesh S

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May 14, 2021

Amazing

By Sai S

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Apr 7, 2021

awesome

By omar v

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Mar 30, 2021

Amazing

By Farah

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Jan 22, 2021

Amazing