University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

Access provided by Coursera Learning Team

281,038 already enrolled

Get in-depth knowledge of a subject
4.7

(18,778 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,778 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania
Coursera Career Certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Coursera Career Certificate

Specialization - 6 course series

Introduction to Marketing

Course 110 hours4.8 (13,162 ratings)

What you'll learn

Skills you'll gain

Category: Brand Strategy
Category: Consumer Behaviour
Category: Marketing
Category: Marketing Strategies
Category: Customer Insights
Category: Branding
Category: Go To Market Strategy
Category: Communication Strategies
Category: Brand Awareness
Category: Brand Loyalty
Category: Brand Management
Category: Promotional Strategies
Category: Strategic Marketing
Category: Marketing Channel
Category: Customer Engagement
Category: Marketing Communications

Introduction to Financial Accounting

Course 213 hours4.7 (8,303 ratings)

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Accrual Accounting
Category: Balance Sheet
Category: Bookkeeping
Category: Financial Reporting
Category: Financial Statement Analysis
Category: Financial Accounting
Category: Accounting
Category: Financial Analysis
Category: Generally Accepted Accounting Principles (GAAP)
Category: Revenue Recognition
Category: Income Statement

Managing Social and Human Capital

Course 37 hours4.6 (2,564 ratings)

What you'll learn

Skills you'll gain

Category: Performance Appraisal
Category: Decision Making
Category: Employee Performance Management
Category: Organizational Structure
Category: Human Capital
Category: Organizational Change
Category: Job Analysis
Category: Recruitment
Category: HR Tech
Category: People Management
Category: Organizational Effectiveness
Category: Change Management
Category: Compensation and Benefits
Category: Team Motivation
Category: Leadership

Introduction to Corporate Finance

Course 47 hours4.6 (6,174 ratings)

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Financial Modeling
Category: Finance
Category: Financial Analysis
Category: Capital Budgeting
Category: Financial Management
Category: Capital Expenditure
Category: Risk Modeling
Category: Asset Management
Category: Return On Investment
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Financial Planning
Category: Cost Benefit Analysis

Introduction to Operations Management

Course 514 hours4.4 (2,756 ratings)

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Statistical Process Controls
Category: Operations Management
Category: Process Analysis
Category: Continuous Improvement Process
Category: Capacity Planning
Category: Root Cause Analysis
Category: Process Improvement
Category: Supply Chain Management
Category: Lean Methodologies
Category: Process Flow Diagrams
Category: Quality Management
Category: Operational Efficiency
Category: Workflow Management
Category: Inventory Management System

Wharton Business Foundations Capstone

Course 611 hours4.6 (372 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Project Design
Category: Peer Review
Category: Competitive Analysis
Category: Constructive Feedback
Category: Product Development
Category: Business Strategy
Category: Feasibility Studies
Category: Marketing Planning
Category: Business Analysis
Category: New Business Development
Category: Analysis
Category: Entrepreneurship
Category: Business

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses275,478 learners
Christian Terwiesch
University of Pennsylvania
8 Courses176,584 learners
Brian J Bushee
University of Pennsylvania
5 Courses477,624 learners

Offered by

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy