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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      I

      IBM

      Intermediate Web and Front-End Development

      Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Target Audience, User Feedback

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

      Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Copywriting, Social Media Marketing, Content Strategy, Content Marketing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Planificación y estrategia de marketing digital

      Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Customer Relationship Building, Content Strategy, Marketing Analytics, Social Media Marketing, Marketing Strategies, Lead Generation, Customer Acquisition Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      195 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing Final Project

      Skills you'll gain: Lesson Planning, Peer Review, Syllabus Development, Writing, Course Development, Developing Training Materials

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copy.AI for Beginners: Generate texts for various use cases

      Skills you'll gain: Prompt Engineering, Generative AI, Content Creation, Branding, File Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Colorado Boulder

      Designing Breakthrough Advertisements: Basics to Begin

      Skills you'll gain: Copywriting, Advertising, Marketing Materials, Marketing Design, Graphic and Visual Design, Typography, Writing, Design, Creativity

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Research and Draft a Competitive Analysis

      Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Market Data, Presentations, Strategic Decision-Making

      Beginner · Course · 1 - 4 Weeks

    Searches related to copywriting

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    In summary, here are 10 of our most popular copywriting courses

    • Intermediate Web and Front-End Development: IBM
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Hotel Digital Marketing and Social Media Strategy: Starweaver
    • عمل خطة محتوى بالذكاء الاصطناعي: CanvaØŒ ChatGPTØŒ ÙˆBlueWillow: Coursera Project Network
    • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
    • Teaching Writing Final Project: Johns Hopkins University
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Copy.AI for Beginners: Generate texts for various use cases: Coursera Project Network
    • Strategies for Converting and Retaining Customers Online: University of California, Irvine
    • Designing Breakthrough Advertisements: Basics to Begin: University of Colorado Boulder

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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