What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

How are SEO and web design connected?

SEO and web design work together to improve a website’s visibility and user experience . Clean code, mobile responsiveness , fast load times, and accessible layouts all support better search engine rankings. Courses like Search Engine Optimization (SEO) from UC Davis on Coursera cover how design decisions impact SEO performance.

What is SEO copywriting?

SEO copywriting is the practice of writing content that’s both valuable to readers and optimized for search engines. It involves using keywords strategically, writing compelling meta tags, and aligning content with user intent. Courses like Search Engine Optimization (SEO) from UC Davis on Coursera teach SEO writing techniques that can help improve visibility and engagement.

Best SEO Courses & Certificates Online [2025]

Find the Best SEO Course for Your Goals

Status: Free Trial
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Target Audience, Client Services, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Consumer Behaviour, Google Analytics, Forecasting, Content Development and Management, Digital Marketing, Expectation Management, User Research, Content Marketing, Marketing
4.6
Rating, 4.6 out of 5 stars
13K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
41K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: New
Coursera
YouTube Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Customer Insights, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Google SEO Fundamentals
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Marketing, Content Performance Analysis, Content Creation, Social Media, Artificial Intelligence, Information Architecture, User Experience
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Search Engine Optimization (SEO) with Squarespace
Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
4.5
Rating, 4.5 out of 5 stars
1.1K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of California, Davis
Introduction to Google SEO
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Data Analysis, Business Reporting
4.6
Rating, 4.6 out of 5 stars
10K reviews
Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free
Coursera Project Network
Increase SEO Traffic with WordPress
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
4.5
Rating, 4.5 out of 5 stars
784 reviews
Advanced · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Brand Marketing and SEO Tools using Wix
Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
4.6
Rating, 4.6 out of 5 stars
362 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Simplilearn
Strategic Digital Marketing Channels - SEO & SEM
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Customer Retention, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Digital Marketing, Paid media, Growth Strategies, Campaign Management, Customer Acquisition Management, Marketing Automation, Advertising Campaigns, Google Analytics, Customer Relationship Management, UI/UX Strategy, Social Media Marketing, Digital Advertising
4.8
Rating, 4.8 out of 5 stars
23 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience
4.8
Rating, 4.8 out of 5 stars
28K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Mastering SEO with Jasper: Ranking and Optimization
Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI, Business Marketing
3.8
Rating, 3.8 out of 5 stars
13 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics
4.8
Rating, 4.8 out of 5 stars
7.1K reviews
Beginner · Course · 1 - 4 Weeks