How do I learn copywriting?

Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.

What are the best copywriting courses on Coursera?

Top courses include The Strategy of Content Marketing from UC Davis , Good with Words: Writing and Editing from the University of Michigan , and Social Media Marketing from Northwestern University . These programs cover persuasive writing techniques , content strategy , and how to craft copy that drives results.

Can I take free copywriting courses on Coursera?

Yes. You can start learning copywriting on Coursera for free in two ways: Preview the first module of many copywriting courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in copywriting, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

What will I learn in a copywriting course?

You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO , writing , email marketing , and social media copy .

Do I need writing experience to start learning copywriting?

Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.

Can Coursera’s copywriting courses help me build a freelance business or advance my career?

Yes. Copywriting is an essential skill in marketing , advertising , and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.

Top Copywriting Courses - Learn Copywriting Online

Coursera Project Network

Copywriting with ChatGPT: Produce Compelling Copy That Sells

Skills you'll gain: Copywriting, Prompt Engineering, Writing and Editing, ChatGPT, Target Audience, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Product Marketing, Generative AI, Marketing Communications

Status: Preview

Coursera Instructor Network

AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

Skills you'll gain: Search Engine Optimization, Copywriting, Web Analytics and SEO, Concision, Writing and Editing, Content Creation, Generative AI, Productivity Software, Business Process Automation

Status: Free Trial

Wesleyan University

Creative Writing

Skills you'll gain: Storytelling, Editing, Writing, Peer Review, Writing and Editing, Proofreading, Constructive Feedback, Content Creation, Persistence, Design Research, Creativity, Creative Thinking

Status: Free Trial

University of Michigan

Good with Words: Writing and Editing

Skills you'll gain: Editing, Writing and Editing, Writing, Concision, Proofreading, Grammar, Constructive Feedback, Time Management, Language Competency, Organizational Skills, Storytelling, Empathy, Vocabulary, Brainstorming, Productivity, Overcoming Obstacles, Mental Concentration, Planning, Critical Thinking, Creativity

Status: Free Trial

Status: AI skills

Google

Google Digital Marketing & E-commerce

Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Marketing, Marketing Channel, Customer Retention, Campaign Management, Interviewing Skills, Applicant Tracking Systems

Status: Preview

Coursera Instructor Network

AI-Enhanced Content Creation:Elevate Copywriting with Humata

Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Advertising, Blogs, Advertising Campaigns, Content Creation, Copywriting, Generative AI, Content Marketing, Writing, Web Content, Email Marketing, Automation