What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Board Infinity
Introduction to Technical Writing
Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Graphic and Visual Design, Design Elements And Principles, Typography, Augmented and Virtual Reality (AR/VR), Collaborative Software, Proofreading, Peer Review, Multimedia, Version Control
4.3
Rating, 4.3 out of 5 stars
319 reviews
Beginner · Course · 1 - 4 Weeks
Commonwealth Education Trust
Writing for Young Readers: Opening the Treasure Chest
Skills you'll gain: Editing, Proofreading, Storytelling, Writing, Grammar, Content Creation, Peer Review, Digital Publishing, Creativity, Vocabulary
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Mixed · Course · 1 - 3 Months
Status: New
Status: Free Trial
Coursera
Content Creation for TikTok, YouTube, Instagram, Facebook
Skills you'll gain: Instagram, Facebook, Video Production, Social Media Content, Storytelling, Content Creation, Social Media Management, Social Media, Web Analytics and SEO, Content Performance Analysis, Social Media Strategy, Search Engine Optimization, Photography, Branding, Content Strategy, Social Media Campaigns, Drive Engagement, Brand Awareness, Photo/Video Production and Technology, Community Development
Beginner · Professional Certificate · 1 - 3 Months
Michigan State University
Write Your First Novel
Skills you'll gain: Peer Review, Storytelling, Writing, Editing, Proofreading, Creativity
4.3
Rating, 4.3 out of 5 stars
362 reviews
Beginner · Course · 3 - 6 Months
Michigan State University
Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course)
Skills you'll gain: Peer Review, Writing, Editing, Storytelling, Proofreading, Creativity
4.5
Rating, 4.5 out of 5 stars
775 reviews
Mixed · Course · 1 - 3 Months
IESE Business School
The Art of Storytelling
Skills you'll gain: Storytelling, Public Speaking, Verbal Communication Skills, Content Creation, Writing, Empathy
4.5
Rating, 4.5 out of 5 stars
898 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Content Creation Essentials
Skills you'll gain: Facebook, Content Creation, Graphic and Visual Design, Graphic Design, Drive Engagement, Video Production, Storytelling, Generative AI Agents, Writing, Video Editing
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Content Creation Essentials
Skills you'll gain: Video Production, Video Editing, Storyboarding, Videography, Post-Production, Media Production, Content Creation, Editing, Scripting
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Coursera
Creating Engaging Content for Instagram
Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Content Performance Analysis, Photography, Branding, Social Media Campaigns, Social Media Strategy, Brand Awareness, Drive Engagement, Content Strategy, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Strategy: Effective Content
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Google Analytics, Ideation, Target Audience, Operational Efficiency
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Content Creation Essentials
Skills you'll gain: Instagram, Storytelling, Content Creation, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Planning: Manage Content Like a Pro
Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular content writing courses

Introduction to Technical Writing: Board Infinity
Writing for Young Readers: Opening the Treasure Chest: Commonwealth Education Trust
Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
Write Your First Novel: Michigan State University
Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course): Michigan State University
The Art of Storytelling: IESE Business School
Facebook Content Creation Essentials: Coursera
YouTube Content Creation Essentials: Coursera
Creating Engaging Content for Instagram: Coursera
YouTube Strategy: Effective Content: Coursera

Content Writing Courses