What skills can I learn from CRM courses on Coursera?

Coursera’s CRM courses equip learners with essential skills to manage customer relationships effectively: Techniques for using CRM software to track and analyze customer interactions Strategies for improving customer satisfaction and loyalty Skills in data analysis to understand customer behavior and preferences Best practices for integrating CRM systems into business processes Methods for leveraging CRM data to drive sales and marketing strategies Understanding of privacy and ethical considerations in managing customer data

Can I take free CRM courses on Coursera?

Yes. You can start learning CRM skills on Coursera for free in two ways: Preview the first module of many CRM courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in CRM skills, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

Do I need prior experience in customer service or sales to start learning CRM on Coursera?

CRM courses on Coursera are accessible to learners of all backgrounds: Beginners can learn the basics of CRM concepts and how CRM systems operate. Those with some experience in business or customer service can enhance their skills in specific CRM applications. Advanced professionals might focus on strategic uses of CRM data and advanced system integration.

What certifications and credentials can I earn through CRM courses on Coursera?

By completing CRM courses on Coursera, learners can obtain credentials that may assist in their professional development: Professional certificates that may reflect an understanding of CRM principles and tools Specializations that explore in-depth aspects of CRM technology and its applications in business Certificates that can potentially be recognized by employers in industries that heavily rely on customer relationship management

What career opportunities can potentially be pursued with skills in CRM?

Skills acquired from CRM courses can potentially lead to various roles in many industries, including: CRM Manager , overseeing customer interactions and improving customer experiences Sales Manager , using CRM tools to enhance sales performance and customer insights Marketing Analyst , analyzing CRM data to refine marketing strategies Customer Service Supervisor, enhancing service delivery using CRM systems Business Analyst , optimizing business processes based on CRM data insights

Best CRM Courses & Certificates [2025]

Explore the CRM Course Catalog

Status: Free Trial
Salesforce
Sales and CRM Overview
Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer
4.6
Rating, 4.6 out of 5 stars
1.5K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Introduction to CRM with HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
4.6
Rating, 4.6 out of 5 stars
959 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Salesforce
Salesforce Sales Operations
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization, Sales Training
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
2K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Preview
Starweaver
Customer Relationship Management
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Retention, Loyalty Programs, Customer Success Management, Relationship Management, Marketing Automation, Marketing Strategies, Sales Management, Data-Driven Decision-Making, Business Development, Performance Management, Performance Measurement
4.6
Rating, 4.6 out of 5 stars
239 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Introducción a CRM con HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
4.7
Rating, 4.7 out of 5 stars
74 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Preview
Microsoft
Introduction to Microsoft Dynamics 365
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
4.6
Rating, 4.6 out of 5 stars
77 reviews
Beginner · Course · 1 - 3 Months

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Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, Customer Relationship Management, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
43K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Preview
Starweaver
Relationship Management and Business Development
Skills you'll gain: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening
4.4
Rating, 4.4 out of 5 stars
178 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Preview
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Status: Preview
Coursera Instructor Network
B2B and Territory Sales Strategies and Techniques
Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
4.5
Rating, 4.5 out of 5 stars
100 reviews
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Zoho Corporation
Getting Started with Zoho CRM for Sales Reps
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Sales Pipelines, Sales Management, Sales, Sales Strategy, Workflow Management, Business Process Automation, Lead Generation
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Skillshare
Learn Notion for Client and Project Management
Skills you'll gain: Timelines, Database Management, Databases, Database Design, Workflow Management, Information Architecture, Organizational Skills, Project Management Software, Project Management, Productivity Software, Client Services, Process Improvement and Optimization, Customer Relationship Management (CRM) Software, Content Management, Collaborative Software, Productivity, Kanban Principles, Automation, Collaboration
Beginner · Specialization · 3 - 6 Months