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    Data Storytelling - From Insight to Impact
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    1. Blättern
    2. Business
    3. Business Essentials

    Diese kurs ist nicht verfügbar in Deutsch (Deutschland)

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    Packt

    Data Storytelling - From Insight to Impact

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    14 Module
    Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.
    Stufe Mittel

    Empfohlene Erfahrung

    Empfohlene Erfahrung

    Stufe „Mittel“

    Ideal for data analysts, business professionals, and marketers. Basic familiarity with data presentation is helpful but not required.

    Es dauert 8 Stunden
    3 Wochen bei 2 Stunden pro Woche
    Flexibler Zeitplan
    In Ihrem eigenen Lerntempo lernen

    14 Module
    Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.
    Stufe Mittel

    Empfohlene Erfahrung

    Empfohlene Erfahrung

    Stufe „Mittel“

    Ideal for data analysts, business professionals, and marketers. Basic familiarity with data presentation is helpful but not required.

    Es dauert 8 Stunden
    3 Wochen bei 2 Stunden pro Woche
    Flexibler Zeitplan
    In Ihrem eigenen Lerntempo lernen
    • Info
    • Module
    • Empfehlungen
    • Referenzen

    Was Sie lernen werden

    • Master presentation techniques to deliver insights with confidence.

    • Design clear and impactful data visualizations for effective storytelling.

    • Use neuroscience principles to enhance audience engagement and decision-making.

    • Apply storytelling frameworks to transform data into compelling narratives.

    Kompetenzen, die Sie erwerben

    • Kategorie: Public Speaking
      Public Speaking
    • Kategorie: Target Audience
      Target Audience
    • Kategorie: Communication
      Communication
    • Kategorie: Decision Making
      Decision Making
    • Kategorie: Drive Engagement
      Drive Engagement
    • Kategorie: Data Visualization Software
      Data Visualization Software
    • Kategorie: Non-Verbal Communication
      Non-Verbal Communication
    • Kategorie: Presentations
      Presentations
    • Kategorie: Data Presentation
      Data Presentation
    • Kategorie: Data Storytelling
      Data Storytelling
    • Kategorie: Verbal Communication Skills
      Verbal Communication Skills
    • Kategorie: Microsoft PowerPoint
      Microsoft PowerPoint
    • Kategorie: Persuasive Communication
      Persuasive Communication
    • Kategorie: Storytelling
      Storytelling

    Wichtige Details

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    April 2025

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    12 Aufgaben

    Unterrichtet in Englisch

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    In diesem Kurs gibt es 14 Module

    In today's data-driven world, the ability to turn raw numbers into compelling narratives is a game-changer. This course will equip you with the skills to transform complex data into engaging stories that influence decision-making and drive action. You'll learn how to avoid common data presentation mistakes, understand the neuroscience behind storytelling, and develop a structured approach to crafting impactful data stories.

    Through a blend of real-world case studies, interactive exercises, and proven storytelling frameworks, you’ll discover techniques like the GAME and ABT frameworks to structure your presentations effectively. You’ll explore audience engagement strategies, master the use of visuals, and refine your ability to communicate insights persuasively. The course also covers essential presentation skills, including voice modulation, body language, and techniques for handling presentation anxiety. Additionally, you’ll learn how to leverage PowerPoint effectively, avoid overwhelming your audience, and use visualization principles to make your data stand out. This course is designed for data analysts, business professionals, marketers, and anyone who wants to communicate data more effectively. No prior storytelling experience is required—just a willingness to learn and practice. By the end, you'll be able to present data with confidence, clarity, and impact.

    In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.

    Das ist alles enthalten

    3 Videos1 Lektüre

    3 Videos•Insgesamt 7 Minuten
    • What you can expect & how to do this course [Text Lecture]•0 Minuten•Modulvorschau
    • What you can expect & how to do this course•5 Minuten
    • "I'm not a natural storyteller."•1 Minute
    1 Lektüre•Insgesamt 10 Minuten
    • Full Course Recourses•10 Minuten

    In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.

    Das ist alles enthalten

    5 Videos1 Aufgabe

    5 Videos•Insgesamt 11 Minuten
    • The presentation I messed up•6 Minuten•Modulvorschau
    • Video: spot the presentation mistakes [Text Lecture]•1 Minute
    • Create your own presentation baseline•1 Minute
    • Create your own presentation baseline [Text Lecture]•1 Minute
    • You are not alone: Buddy System•0 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • WHY: Data presentation mistakes you might be making - Assessment•15 Minuten

    In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.

    Das ist alles enthalten

    6 Videos1 Aufgabe

    6 Videos•Insgesamt 19 Minuten
    • Learn about the Neuroscience of Decision-Making [Text Lecture]•0 Minuten•Modulvorschau
    • Learn about the Neuroscience of Decision-Making•5 Minuten
    • Why Data Storytelling matters•9 Minuten
    • Why Data Storytelling matters [Text Lecture]•0 Minuten
    • My cousin who smoked cigarettes•2 Minuten
    • My cousin who smoked cigarettes [Text Lecture]•1 Minute
    1 Aufgabe•Insgesamt 15 Minuten
    • WHY: The Science of Storytelling - Assessment•15 Minuten

    In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.

    Das ist alles enthalten

    16 Videos1 Aufgabe

    16 Videos•Insgesamt 40 Minuten
    • GAME framework•2 Minuten•Modulvorschau
    • GAME framework [Text Lecture]•0 Minuten
    • Goal: use these 3 Storytelling Chemicals•6 Minuten
    • Goal: use these 3 Storytelling Chemicals [Text Lecture]•0 Minuten
    • Goal: determine the focus of your Data presentation•3 Minuten
    • Audience: ask these questions•1 Minute
    • Audience: ask these questions [Text Lecture]•1 Minute
    • Audience: 4 preferred ways of communication•7 Minuten
    • Audience: 4 preferred ways of communication [Text Lecture]•5 Minuten
    • Audience: get their buy-in with the IKEA effect•2 Minuten
    • Audience: get their buy-in with the IKEA effect [Text Lecture]•1 Minute
    • Audience: think about what language they speak•0 Minuten
    • Audience: think about what language they speak [Text Lecture]•1 Minute
    • Audience: The Curse of Knowledge•3 Minuten
    • Message & Expression•1 Minute
    • Exercise: use the GAME framework in practice•1 Minute
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: The first step of your Data Presentation - Assessment•15 Minuten

    In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.

    Das ist alles enthalten

    10 Videos1 Aufgabe

    10 Videos•Insgesamt 25 Minuten
    • What's a good story? Introducing the ABT framework•11 Minuten•Modulvorschau
    • Applying the ABT framework in Data & Analytics•3 Minuten
    • Exercise: create your own ABT story•1 Minute
    • Exercise: create your own ABT story [Text Lecture]•0 Minuten
    • How to visualize your ABT story [Text Lecture 1]•0 Minuten
    • How to visualize your ABT story•3 Minuten
    • How to visualize your ABT story [Text Lecture 2]•0 Minuten
    • ABT framework - how to practice in real life•2 Minuten
    • The ABT framework - more resources•0 Minuten
    • Shark tank pitch (spot the storytelling elements)•0 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: Creating a Good Story - Assessment•15 Minuten

    In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.

    Das ist alles enthalten

    14 Videos1 Aufgabe

    14 Videos•Insgesamt 35 Minuten
    • How to create an effective Data storyline•6 Minuten•Modulvorschau
    • Case 1 - introduction•2 Minuten
    • Case 1 - introduction [Text Lecture]•0 Minuten
    • Case 1 - solution•2 Minuten
    • Case 1 - solution [Text Lecture]•0 Minuten
    • Characters in your Data Story•3 Minuten
    • Characters in your Data Story [Text lecture]•1 Minute
    • Case 2 - introduction•1 Minute
    • Case 2 - introduction [Text lecture]•0 Minuten
    • Case 2 - solution•5 Minuten
    • Case 2 - solution [Text lecture]•0 Minuten
    • Data trailer•3 Minuten
    • Pyramid Principle•3 Minuten
    • Pyramid Principle [Text lecture]•3 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: Building your Data Story - Assessment•15 Minuten

    In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.

    Das ist alles enthalten

    6 Videos1 Aufgabe

    6 Videos•Insgesamt 12 Minuten
    • Funeral for your darlings: choose the right insights•3 Minuten•Modulvorschau
    • Funeral for your darlings: choose the right insights [Text lecture]•0 Minuten
    • How to avoid overwhelming your audience (examples)•4 Minuten
    • How to avoid overwhelming your audience (examples) [Text lecture]•0 Minuten
    • Death by PowerPoint (TED talk)•0 Minuten
    • How to deal with people asking to send the presentation•1 Minute
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: Using PowerPoint Effectively - Assessment•15 Minuten

    In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.

    Das ist alles enthalten

    3 Videos1 Aufgabe

    3 Videos•Insgesamt 7 Minuten
    • Revision: How to practice your presentation•1 Minute•Modulvorschau
    • Revision: which part to practice most?•1 Minute
    • How to deal with presentation stress: 2 mindsets•3 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: The Days Before Your Presentation - Assessment•15 Minuten

    In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.

    Das ist alles enthalten

    10 Videos1 Aufgabe

    10 Videos•Insgesamt 22 Minuten
    • Do a visual and auditory assessment•3 Minuten•Modulvorschau
    • The Verbal Cliffhanger: how to keep your audience engaged•2 Minuten
    • How to get rid of filler words (the UHMs, and AHs)•2 Minuten
    • Voice: tip for speaking more clearly•1 Minute
    • Voice: How NOT to talk in your presentation (uptalk)•2 Minuten
    • Voice: How NOT to talk in your presentation (uptalk) [Text Lecture]•1 Minute
    • Body language: two tips you haven't heard before•2 Minuten
    • Own the stage (walk around, come closer)•2 Minuten
    • Tip for remote presentations•1 Minute
    • How to use metaphors•2 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • HOW: Presenting with Impact - Assessment•15 Minuten

    In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.

    Das ist alles enthalten

    5 Videos1 Aufgabe

    5 Videos•Insgesamt 5 Minuten
    • Talk benefits, not features•1 Minute•Modulvorschau
    • Loss Aversion•2 Minuten
    • Loss Aversion [Text Lecture]•0 Minuten
    • How to present numbers (book summary)•0 Minuten
    • 7 principles to make your ideas stick [Text Lecture]•0 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • BONUS: How to make insights more persuasive - Assessment•15 Minuten

    In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.

    Das ist alles enthalten

    7 Videos1 Aufgabe

    7 Videos•Insgesamt 9 Minuten
    • Data Visualization best practices•1 Minute•Modulvorschau
    • Chart Junk•2 Minuten
    • The Power of Chart Titles•1 Minute
    • Data Visualization example: A Day in the Life of 1,000 Americans•0 Minuten
    • 6 Data Visualization lessons from 1 image•1 Minute
    • Choose your chart•0 Minuten
    • Dashboard design•0 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • BONUS: Effective Data Visualization - Assessment•15 Minuten

    In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.

    Das ist alles enthalten

    11 Videos1 Aufgabe

    11 Videos•Insgesamt 69 Minuten
    • How to find more stories in your life [Text Lecture 1]•0 Minuten•Modulvorschau
    • How to find more stories in your life•1 Minute
    • How to find more stories in your life [Text Lecture 2]•1 Minute
    • 7 TED Talks in 7 days to become a confident speaker!•4 Minuten
    • Famous meme - 5 hidden lessons for Data Storytelling [Text Lecture]•0 Minuten
    • My book - People Skills for Analytical Thinkers [Text Lecture]•1 Minute
    • Group coaching call - April 18th 2023•56 Minuten
    • Group coaching call - April 18th 2023 [Text Lecture]•0 Minuten
    • Data Storytelling with the ABT framework•0 Minuten
    • Data Storytelling•0 Minuten
    • Book Recommendations•0 Minuten
    1 Aufgabe•Insgesamt 15 Minuten
    • More bonus resources - Assessment•15 Minuten

    In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.

    Das ist alles enthalten

    1 Video

    1 Video
    • Evaluate your next presentation•0 Minuten•Modulvorschau

    In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.

    Das ist alles enthalten

    3 Videos1 Aufgabe

    3 Videos•Insgesamt 4 Minuten
    • Asking a favor•1 Minute•Modulvorschau
    • Asking a favor [Text Lecture]•0 Minuten
    • Don't end here: Tips for next steps•1 Minute
    1 Aufgabe•Insgesamt 60 Minuten
    • Full Course Assessment•60 Minuten

    Dozent

    Packt - Course Instructors
    Packt - Course Instructors
    Packt
    750 Kurse•113.137 Lernende

    von

    Packt

    von

    Packt

    Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.

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    • D

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    • C

      Coursera Instructor Network

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    • U

      University of California, Irvine

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