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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,249 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

HR

Jan 22, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

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726 - 750 of 1,662 Reviews for The Strategy of Content Marketing

By vinanti c

Apr 29, 2020

Thank -You coursera for providing such important cousre

By VYAS R

Mar 1, 2020

thankyou mam for all the knowledge you have given to me

By zo j

Jul 12, 2021

Excelente muy bien explicado lo recomiendo ampliamente

By Nilessh L

Nov 23, 2020

Avery nice course to learn basics of Content Marketing

By Karen A

Oct 31, 2020

Great course! Interesting information and very useful!

By Christina P

May 4, 2020

Enjoyed the course, Lots of insights into copywriting.

By Fatima B

Feb 25, 2019

Amazing course and the instructor is very experienced.

By Rahul L

Jul 6, 2025

I did not receive a certificate please do the needful

By Fatunla S

May 26, 2025

The instructors are professional and industry expert.

By Herlan A

Nov 10, 2022

Ini ilmu yang saya suka dan dipelajari berturut turut

By Laura K

Dec 31, 2021

The course provided me with great insights and ideas!

By JEAN P S

Sep 19, 2020

The real value is in the additional reading material.

By Emdadaul H

Jun 13, 2020

thank you for everything. it's very important for me.

By rashpreet k

May 11, 2020

Course helped me to improve my content share quality!

By Polina K

May 10, 2020

Interesting and helpfully. Really learning somethings

By Khánh L N

Sep 18, 2017

An useful course for a marketer! Thank you, teachers!

By Angie P O P

Nov 15, 2024

Excelente, buen contenido de los temas y los videos.

By Nihal S

Oct 11, 2022

Good course for content creators who need direction

By Nay L H

Jan 6, 2021

really nice course for perfect content writing skill

By Emperey 7

Aug 25, 2020

I really loved it! It is very informative and clear.

By Tina欣怡

Jul 8, 2020

Great course! Learned a lot about content marketing.

By Manuel O J

Jul 4, 2020

Definitely recommended learning program for writers!

By Michael S

Jun 20, 2020

Very helpful general overview with TONS of resources

By prakhar t

Jun 10, 2020

excellent I am so happy after completing this course