• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    Meta
    Marketing Analytics with Meta
    • About
    • Outcomes
    • Modules
    • Recommendations
    • Testimonials
    • Reviews
    1. Browse
    2. Business
    3. Marketing
    Meta

    Marketing Analytics with Meta

    This course is part of multiple programs.

    This course is part of multiple programs

    Meta Marketing Analytics Professional Certificate
    Meta Marketing Science Certification Prep Specialization
    Anke Audenaert

    Instructor: Anke Audenaert

    26,307 already enrolled

    Included with Coursera Plus

    •Learn more
    5 modules
    Gain insight into a topic and learn the fundamentals.
    4.8

    (226 reviews)

    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    No experience is needed to start this course.

    Recommended: The first 6 courses in the Meta Marketing Analytics Professional Certificate.

    Flexible schedule
    Approx. 13 hours
    Learn at your own pace
    97%
    Most learners liked this course

    5 modules
    Gain insight into a topic and learn the fundamentals.
    4.8

    (226 reviews)

    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    No experience is needed to start this course.

    Recommended: The first 6 courses in the Meta Marketing Analytics Professional Certificate.

    Flexible schedule
    Approx. 13 hours
    Learn at your own pace
    97%
    Most learners liked this course
    • About
    • Outcomes
    • Modules
    • Recommendations
    • Testimonials
    • Reviews

    What you'll learn

    • How to optimize your marketing campaign by evaluating campaign results

    • How to measure advertising effectiveness with Meta’s testing tools

    • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

    Skills you'll gain

    • Marketing Strategies
    • Social Media Campaigns
    • Paid media
    • Data-Driven Decision-Making
    • Marketing Analytics
    • A/B Testing
    • Digital Advertising
    • Presentations
    • Data Analysis
    • Advertising
    • Marketing Effectiveness
    • Campaign Management
    • Marketing
    • Facebook
    • Brand Awareness
    • Advertising Campaigns
    • Target Audience
    • Key Performance Indicators (KPIs)

    Details to know

    Shareable certificate

    Add to your LinkedIn profile

    Assessments

    17 assignments

    Taught in English

    See how employees at top companies are mastering in-demand skills

    Learn more about Coursera for Business
     logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

    Build your subject-matter expertise

    This course is available as part of
    When you enroll in this course, you'll also be asked to select a specific program.
    • Learn new concepts from industry experts
    • Gain a foundational understanding of a subject or tool
    • Develop job-relevant skills with hands-on projects
    • Earn a shareable career certificate
    Coursera Career Certificate

    Earn a career certificate

    Add this credential to your LinkedIn profile, resume, or CV

    Share it on social media and in your performance review

    Coursera Career Certificate

    There are 5 modules in this course

    This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

    By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.

    In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

    What's included

    17 videos7 readings5 assignments1 plugin

    17 videos•Total 82 minutes
    • Introduction to the Program•6 minutes•Preview module
    • Introduction to Marketing Analytics with Meta•3 minutes
    • Introduction to Anke Audenaert•2 minutes
    • Careers in Marketing and Marketing Analytics•3 minutes
    • Introduction: Fundamentals of Facebook Ads Manager•1 minute
    • The Facebook Ad Auction•8 minutes
    • Campaign Structure•4 minutes
    • Introduction: Planning and Scheduling Ads with Facebook Ads Manager•1 minute
    • Selecting a Campaign Objective•8 minutes
    • Determining a Campaign Budget•5 minutes
    • Setting a Campaign Budget in Ads Manager•3 minutes
    • Campaign Bid Strategies•10 minutes
    • Selecting Your Audience•8 minutes
    • Selecting Placement, Optimization and Delivery•5 minutes
    • Introduction: Creating an Ad in Ads Manager•0 minutes
    • Create Your Ad•6 minutes
    • Weekly Review: Fundamentals of Facebook Ads Manager•0 minutes
    7 readings•Total 70 minutes
    • Marketing Analytics with Facebook Course Syllabus•10 minutes
    • Join the Meta Marketing Analytics Community!•10 minutes
    • How to be Successful in this Program•10 minutes
    • Community Guidelines•10 minutes
    • Glossary of Terms•10 minutes
    • Campaign Bid Strategy Guide•10 minutes
    • Adhering to Policies in Ads Manager •10 minutes
    5 assignments•Total 105 minutes
    • Graded Quiz: Fundamentals of Facebook Ads Manager•30 minutes
    • Review Your Community Knowledge•10 minutes
    • Practice Quiz: Introduction to Ads Manager•15 minutes
    • Practice Quiz: Planning and Scheduling Ads with Facebook Ads Manager•30 minutes
    • Practice Quiz: Creating an Ad in Ads Manager•20 minutes
    1 plugin•Total 20 minutes
    • Ads Manager Simulation - Expand to Full Screen•20 minutes

    This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

    What's included

    8 videos2 readings3 assignments

    8 videos•Total 30 minutes
    • Introduction: Analyzing Campaign Results•1 minute•Preview module
    • Ads Manager Reporting Overview•5 minutes
    • Customizing Your Ads Manager Reports•2 minutes
    • Introduction: Evaluating Results Against Your Goal•0 minutes
    • How the Campaign Objective Determines the Key Metrics•7 minutes
    • The Attribution Setting•3 minutes
    • Analyze Your Campaign Results•7 minutes
    • Weekly Review: Analyzing Campaign Results •1 minute
    2 readings•Total 20 minutes
    • Navigating Ads Manager Reports•10 minutes
    • The Facebook pixel•10 minutes
    3 assignments•Total 55 minutes
    • Graded Quiz: Analyzing Campaign Results•30 minutes
    • Practice Quiz: Evaluating Campaign Results with Ads Manager•10 minutes
    • Practice Quiz: Evaluating Results Against Your Goal•15 minutes

    In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

    What's included

    9 videos2 readings3 assignments

    9 videos•Total 40 minutes
    • Introduction: Running Facebook Experiments•1 minute•Preview module
    • Conversion Lift Tests•6 minutes
    • Conversion Lift Tests on Facebook•6 minutes
    • Evaluating the Results of a Conversion Lift Test•4 minutes
    • Randomization and Intention to Treat•4 minutes
    • Introduction: Brand Lift Tests•4 minutes
    • Brand Lift Tests on Facebook•7 minutes
    • Evaluating the Results of a Brand Lift Test•4 minutes
    • Weekly Review: Running Facebook Experiments•0 minutes
    2 readings•Total 20 minutes
    • The Facebook Conversion API•10 minutes
    • Conversion and Brand Lift Best Practices•10 minutes
    3 assignments•Total 60 minutes
    • Graded Quiz: Running Facebook Experiments•30 minutes
    • Practice Quiz: Conversion Lift Tests•15 minutes
    • Practice Quiz: Brand Lift Tests•15 minutes

    This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

    What's included

    10 videos4 readings3 assignments

    10 videos•Total 43 minutes
    • Introduction: A/B Tests•1 minute•Preview module
    • What Are A/B tests and What Are They Used For?•5 minutes
    • Setting up an A/B Test with Facebook•7 minutes
    • Evaluating the Results of an A/B Test•4 minutes
    • Features of A/B Testing on Facebook•4 minutes
    • Introduction: Marketing Mix Modeling•2 minutes
    • Marketing Mix Modeling Overview•5 minutes
    • Facebook and Marketing Mix Modeling•6 minutes
    • New Developments in Marketing Mix Modeling•4 minutes
    • Weekly Review: Optimizing Your Marketing Mix•1 minute
    4 readings•Total 40 minutes
    • Testing Multiple Variables in an A/B Test•10 minutes
    • Choosing the Right Experiment for Your Goal•10 minutes
    • Measuring Facebook Accurately in Marketing Mix Models•10 minutes
    • Global Innovations in Marketing Mix Modeling•10 minutes
    3 assignments•Total 60 minutes
    • Graded Quiz: Optimizing Your Marketing Mix•30 minutes
    • Practice Quiz: Optimizing Ads with A/B Tests•15 minutes
    • Practice Quiz: Marketing Mix Modeling•15 minutes

    In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

    What's included

    11 videos3 readings3 assignments1 discussion prompt

    11 videos•Total 78 minutes
    • Introduction: Marketing Analytics in Action•2 minutes•Preview module
    • Assess your Goals and KPIs•5 minutes
    • Assess Your Data•8 minutes
    • Formulate a Hypothesis•4 minutes
    • Determine a Measurement Approach•15 minutes
    • Recommend a Test Method•6 minutes
    • Perform an Analysis•8 minutes
    • Generate Insights•4 minutes
    • Make Data-Driven Recommendations•6 minutes
    • Present Results•8 minutes
    • Communicating in a Presentation•8 minutes
    3 readings•Total 30 minutes
    • The Facebook Marketing Science Study Guide•10 minutes
    • Descriptive and Validation Metrics•10 minutes
    • Template for a Presentation•10 minutes
    3 assignments•Total 60 minutes
    • Graded Quiz: Marketing Analytics in Action•30 minutes
    • Practice Quiz: Assess Your Data and Hypothesize•15 minutes
    • Practice Quiz: Recommend Measurement Solutions and Perform an Analysis•15 minutes
    1 discussion prompt•Total 10 minutes
    • Share Your Thoughts!•10 minutes

    Instructor

    Instructor ratings

    Instructor ratings

    We asked all learners to give feedback on our instructors based on the quality of their teaching style.

    4.8 (53 ratings)
    Anke Audenaert
    Anke Audenaert
    Meta
    41 Courses•854,828 learners

    Offered by

    Meta

    Offered by

    Meta

    Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.

    Explore more from Marketing

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Professional Certificate

    • M

      Meta

      Advertising with Meta

      Course

    • M

      Meta

      Meta Marketing Science Certification Prep

      Specialization

    • M

      Meta

      Data Analytics Methods for Marketing

      Course

    Why people choose Coursera for their career

    Felipe M.
    Learner since 2018
    "To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
    Jennifer J.
    Learner since 2020
    "I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
    Larry W.
    Learner since 2021
    "When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
    Chaitanya A.
    "Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

    Learner reviews

    4.8

    226 reviews

    • 5 stars

      83.18%

    • 4 stars

      13.71%

    • 3 stars

      0.88%

    • 2 stars

      0.88%

    • 1 star

      1.32%

    Showing 3 of 226

    S
    SB
    5

    Reviewed on Nov 28, 2022

    Excellent course content and well formulated in stages easy to assimilate. Very nice.

    D
    DP
    5

    Reviewed on Aug 29, 2022

    ​Everything was topnotch- explicit explanation, engaging quizes and great presentation!

    H
    HA
    5

    Reviewed on Sep 16, 2023

    thank you for every thing, i have learned a lot and had so much fun thanks to you

    View more reviews

    New to Marketing? Start here.

    Marketing Analytics: What It Is, Why It's Important, and More

    March 15, 2025

    Article · 6 min read

    Marketing Tools to Help You Automate, Analyze, and Meet Your Goals

    November 6, 2024

    Article

    What Does a Marketing Coordinator Do? Your Guide (2025)

    March 14, 2025

    Article · 6 min read

    Facebook Marketing: 2025 Strategy Guide

    April 27, 2025

    Article · 10 min read

    Coursera Plus

    Open new doors with Coursera Plus

    Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

    Learn more

    Advance your career with an online degree

    Earn a degree from world-class universities - 100% online

    Explore degrees

    Join over 3,400 global companies that choose Coursera for Business

    Upskill your employees to excel in the digital economy

    Learn more

    Frequently asked questions

    Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

    When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

    If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policyOpens in a new tab.

    More questions

    Visit the learner help center

    Financial aid available,

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.