This course is more about Artificial Intelligence AND Marketing than AI IN Marketing. I expected more.

I was looking for something more techincal.

There is so much more to think about this. This Course is more for Marketeers and CEO's who are completly new to AI. I missed many concepts, i have learned during studieng much more ways to do better Marketing and AI.

I have been in the marketing field for many years, yet the course introduced me to many new topics and frameworks in the modern digital world of Artificial Intelligence. AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. The course helps in exploring the frontier of digital transformation in marketing and examining three key forces that enable AI in marketing strategies - Algorithms, Networks and Data - and gain deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. It helped in looking at real world examples of successful companies using AI to take on the competition in new and creative ways, and helped in gaining new perspectives hearing from experts about how AI is shaping the present and the future in their respective industries.

Thank you, Professor Rajkumar Venkatesan and the team at University of Virginia. Thank you Coursera for the great platform and course experience.

One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.

I learned a lot about AI in marketing. Raj was great instructor.

Loved

Useful course although it would need a major content update. Examples and case histories are now pretty old, especially in the light of the recent AI development

Still interesting and insightful though

The course requires significant updates. The rapid pace of the AI industry renders much of the content outdated. Furthermore, certain course assessments contain incorrect and misleading phrasing. For instance, a multiple-choice option for a personal preference question should not present an incorrect answer, even if the individual disagrees with it.

The artificial intelligence in marketing course provides valuable insights into leveraging AI for enhanced marketing strategies. It covers key areas such as data analytics, customer segmentation, predictive modeling, and personalized marketing. The course emphasizes practical applications of AI tools, demonstrating how they can optimize campaign performance and drive customer engagement. Marketing people should do this course to enhance their skills.

The AI is altering the landscape of business in general and marketing in particular. This course gives comprehensive overview of the application of AI in marketing. The content is interesting and engaging with real life business case study and examples. A must for anyone interested in marketing.

a course worth giving your time., how ever the peer reviews take a hell amount of time which i do not find it releavant as there should be a team to review and clear it right away and wind up the course. there is no point in dragging it till the last day just for the reviews.

i enjoyed the material offered in this. Most of it was new but I was encouraged to research more because everything I learned related to what I am accustomed to. I would encourage anyone to experience the journey. it's exciting!

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.

it was gook i can get some knowledge thanks.

I like this course because I learned key concepts about Artificial Intelligence, Machine learning, and algorithms to understand how to apply in the Marketing area in an easy and well-structured way so from now I can analyze the different information which comes from different sources.

The class was good overall just not exactly what I was looking for. It provided a strong basis for how to use AI in marketing. I was just hoping for more knowledge that I could directly apply to my work.

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering brands new ways to engage with their customers and drive personalized experiences. The ability to analyze massive amounts of data in real time allows marketers to understand consumer behaviors at a deeper level and create more targeted, relevant campaigns. AI’s applications in marketing are vast, from chatbots that provide immediate customer service, to predictive analytics that help businesses anticipate customer needs. Personalized content and tailored recommendations are now commonplace, with AI algorithms refining these experiences based on a consumer's individual preferences and past interactions. One of the most exciting aspects of AI in marketing is its ability to optimize campaigns dynamically. For example, AI can track real-time performance and make adjustments on the fly, ensuring that advertisements or promotions are reaching the right audience and resonating effectively. However, there are challenges to be mindful of, such as privacy concerns and the potential over-reliance on automated systems. Companies need to balance AI-driven efficiency with human insight to ensure the emotional and ethical aspects of marketing are not lost. Overall, AI is empowering marketers to create smarter, more impactful campaigns that enhance customer satisfaction and drive business growth. Its role in marketing will only continue to grow, as the technology evolves and becomes even more integrated into consumer behavior analysis and decision-making. Feel free to modify it based on your own perspective and the context you're working within! What do you think about the impact AI could have on marketing strategies?

I am thrilled to have completed the recent course! The engaging content, effective instruction, and emphasis on practical application have significantly enriched my knowledge and skills. Grateful for the networking opportunities and a flexible learning environment. This course has been a rewarding journey, and I feel a strong sense of personal satisfaction and accomplishment. Ready to apply my newfound expertise in real-world scenarios!

This course was very informative, challenging, and motivating. The content and quizes were excellent, and provided guidance to the premise of the course. The instructors, and videos were extremely engaging. The Final Capstone project was well worth the effort to Pass this course. I highly recommend this course.

"Thank you immensely for offering such an exceptional course. I've gained invaluable knowledge and skills from your instruction, and I'm truly grateful for the opportunity to learn from you. I wholeheartedly endorse this course to others seeking to enhance their understanding in this field."

I would like to thank Mr. Raj & all team members associated with this course and once again would like to convey my sincere appreciation to Mr. Raj particularly for explaining the subject very well. All the inputs/data/videos are excellently prepared and presented.

The real-life examples outlined in the course are insightful and relatable. The course materials are easy to follow, and suggested readings are useful to anyone interested in furthering their marketing career.

I have an engineering background and I found the course enlightening. Discovering network business models was a new for me and a primer on the role of AI in marketing gave me a base to deep dive further.