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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4751 - 4775 of 6,285 Reviews for Foundations of Digital Marketing and E-commerce

By maria a d l

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Jan 13, 2025

excellent

By Angie A S

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Jan 2, 2025

fantastic

By Raul F C T

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Dec 26, 2024

Excelente

By SHIVENDRA S

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Dec 25, 2024

excellent

By steven s

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Dec 13, 2024

excelente

By Germania d l A R C

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Dec 11, 2024

excellent

By MARIA M V

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Nov 21, 2024

excelente

By Vương P N H

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Nov 18, 2024

Wonderful

By Mayur D

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Nov 14, 2024

Excellent

By Bitopan D

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Nov 13, 2024

THANK YOU

By Micaela D L

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Nov 13, 2024

Muy bueno

By Maribel R

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Nov 13, 2024

Excelente

By MAURICIO D R

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Nov 10, 2024

Excelente

By juan c l

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Nov 7, 2024

excelente

By Md T h h

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Nov 3, 2024

very good

By Rashed a A

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Nov 1, 2024

educative

By Sahil V

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Oct 22, 2024

excellent

By Jorge B

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Oct 21, 2024

Brilliant

By NIVRAJ

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Oct 20, 2024

VERY GOOD

By Aniruddha P

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Oct 20, 2024

Excellent

By Abraham V

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Oct 18, 2024

excelente

By Mohammed E

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Oct 8, 2024

excellent

By Jayasree K

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Oct 4, 2024

Excellent

By Juan A G

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Sep 30, 2024

increible

By Bruna L O d S

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Sep 23, 2024

Muito bom