Great course, and the well chosen case examples like Threadless, Thingiverse and Local Motors brought alive and reinforced understanding of concepts like crowdsourcing, 3D printing and co-creation

As a total newbie in the field of marketing I enjoyed the course very much and took so much out of it. Makes hungry for more....the lecturer is awesome and the topics are interesting. Thank you!

The modules were excellently presented. I like the academic insights, practical recommendations, relevant examples and the topics for the peer-reviewed assignments. They are all very interesting.

Here one can gain knowledge about a product's marketing as well as self-marketing. The topics are too easily explained which helps me the most. Even a non-marking person can easily go through it.

This course full of great ideas and stories about how the digital world is changing marketing landscape and also provide you with recommendation about how to adapt to and influence these changes.

The control over the marketing mix has been shifting from the companies to the consumers, thanks to today's digital tools. If you have a mobile phone and access to the internet, take this course.

Very interesting and exciting course material, lectures and assignment. Thank you Aric and the team for this wonderful experience of learning lots of interesting insights about digital marketing.

I am thankful to Sir Eric for making this course highly interactive and deeply understandable. Thank You GIES and Coursera for helping me achieve another milestone towards a professional career.

Very good course. Now I came to know more about the marketing skills that each company adopts and the techniques adopted by them. This course was very helpful for me about the digital marketing.

The professor was very nice, and fun to listen to. The content of the course was helpful, and totally understandable for a beginner or a student with little knowledge in marketing and economics.

The professor is one of the best I've ever seen. I love the approach he takes in this course and I absolutely have fun in this course. From the videos, assignments, case study. Everything is fun

It was a very interesting and a practical course. I was very excited about the course from the start. Gained good knowledge! I'm satisfied about the course, as an online course it did a goodjob!

Nice course, I enjoyed learning about how digital is making changes to the traditional marketing landscape, the new trends that are coming and some innovative companies that are leading the way.

Отличный курс, хорошо прочищает мозги, даёт множество интересных историй для обсуждения с коллегами за обедом.

=)

Ну и как приятный бонус - наличие русских субтитров к нескольким лекциям в начале.

I truly appreciate you and your time you spent helping me in many occasions. Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.

This is a phenomenal course. The professor is easy to understand, and the various business cases are on point, which really helps me comprehend the key concepts of the course. High recommended!

Would highly recommend to those who want to learn basics about digital marketing. Assignments provide you a good understanding of all the concepts and course is design in very effective manner.

Perfect course. I did not even expect I will enjoy so much. Especially, if you got your Marketing knowledge based on old school, this course is the best way to refresh it and go further. Thx.

Good lecture and prof. many fancy concepts and big strategies.

Eg. if you wanna study tactics for small businesses just skip this one . This is a strategy level for managers and marketing pros

Absolutely enjoyed the contents covered in this course. The peer graded assignements encouraged creative thinking. I would defintely recommend taking this course and completing it with Honors.

I have really enjoyed working in this course. Great thanks to Illinois University and a separate gratitude to Professor Aric Rindfleisch for his engaging, sometimes even entertaining teaching.

really thank you so much for this course you are a great professor you give me a new site to a digital world and I hope to continue this specialization thank you so much

best regard, Ahmed Gabr

Really useful and practical information for those who want to be a professional in the world of marketing. Awesome course! I recommend to anyone who wants to gain knowledge from professionals.

Excellent course. The exercises are practical and illustrates very well the concepts being taught. I would recommend this course to anyone who wants to stay relevant in their marketing jobs.

The Course vey useful . it is amazing and I learned what is the 4 Ps and I fully understand it because the content of course and material are Excellent and the instructor more than Excellent