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Analyze Website Visitors with Google Analytics Segments
  • About
  • Outcomes
  • Project details
  • Testimonials
  • Reviews
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  1. Browse
  2. Data Science
  3. Data Analysis
Coursera Project Network

Analyze Website Visitors with Google Analytics Segments

Carma Baughman

Instructor: Carma Baughman

10,854 already enrolled

Included with Coursera Plus

•Learn more
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.5

(122 reviews)

Intermediate level

Recommended experience

Recommended experience

Intermediate level

Familiarity with Google Analytics

1 hour
Learn at your own pace
Hands-on learning
Learn more

Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.5

(122 reviews)

Intermediate level

Recommended experience

Recommended experience

Intermediate level

Familiarity with Google Analytics

1 hour
Learn at your own pace
Hands-on learning
Learn more
  • About
  • Outcomes
  • Project details
  • Testimonials
  • Reviews
  • Recommendations

What you'll learn

  • Understand segments and the benefits of using segments

  • Know how to use system segments and custom segments

  • Add conditional and sequence parameters for custom segments

Skills you'll practice

  • Google Analytics
  • Target Audience
  • Marketing Analytics
  • Web Analytics
  • Customer Insights
  • Marketing
  • Analysis

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies

About this Guided Project

In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. •

    Define segments

  2. •

    Use system segments

  3. •

    Create custom segments

  4. •

    Create conditions for custom segments

  5. •

    Create sequence for custom segments

  6. •

    Manage your segments

Recommended experience

Familiarity with Google Analytics

5 project images

Instructor

Instructor ratings

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.1 (8 ratings)
Carma Baughman
Carma Baughman
Coursera Project Network
4 Courses•96,629 learners

Offered by

Coursera Project Network

Offered by

Coursera Project Network

The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.5

122 reviews

  • 5 stars

    68.85%

  • 4 stars

    18.03%

  • 3 stars

    7.37%

  • 2 stars

    0.81%

  • 1 star

    4.91%

Showing 3 of 122

N
NN
5

Reviewed on Jul 16, 2021

Excellent coursework! I'm eager to explore the Google Analytics tool in greater depth.

M
MA
5

Reviewed on Apr 28, 2021

it's So much Excellent I Learn huge knowledge from this Platform, Thanks to. Regards!WWW.Facebook.com/MySalesWays

View more reviews

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions

Visit the learner help center

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