IBM & Darden Digital Strategy Specialization

University of Virginia Darden School Foundation

IBM & Darden Digital Strategy Specialization

Get ahead with key business and technical skills. Understand how current technologies are changing industry and create strategy to transform your business

Instructors: Michael Lenox +4 more

8,310 already enrolled

Included with Coursera Plus

6 course series

Get in-depth knowledge of a subject

4.8

(490 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 course series

Get in-depth knowledge of a subject

4.8

(490 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand the value of data and how the rapid growth of technologies such as artificial intelligence and cloud computing are transforming business.

Skills you'll gain

Category: Data Visualization
Category: Statistical Analysis
Category: Generative AI Agents
Category: Data Analysis
Category: Cloud Services
Category: Extract, Transform, Load
Category: Competitive Analysis
Category: Cloud Security
Category: Digital Transformation
Category: Data Integrity
Category: Product Lifecycle Management
Category: Data Science

Details to know

Shareable certificate

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Taught in English

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Virginia Darden School Foundation

Specialization - 6 course series

This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.

Applied Learning Project

Introduction to Artificial Intelligence (AI)

Course 112 hours

What you'll learn

Explain the fundamental concepts and applications of AI in various domains.
Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.
Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.
Design a generative AI solution for an organizational challenge, integrating ethical considerations.

Skills you'll gain

Category: Generative AI

Category: ChatGPT

Category: Generative AI Agents

Category: Business Process Automation

Category: OpenAI

Category: Natural Language Processing

The Strategist's Challenge

Course 25 hours

What you'll learn

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation

Skills you'll gain

Category: Competitive Analysis

Category: Business Strategy

Category: Strategic Decision-Making

Category: Strategic Thinking

Category: Business Modeling

Category: Analysis

Category: Market Analysis

Category: Value Propositions

Category: Business Economics

Category: Company, Product, and Service Knowledge

Category: Competitive Intelligence

Category: Market Dynamics

Category: Market Opportunities

Category: Organizational Strategy

Introduction to Data Analytics

Course 310 hours

What you'll learn

Explain what Data Analytics is and the key steps in the Data Analytics process
Differentiate between different data roles such as Data Engineer, Data Analyst, Data Scientist, Business Analyst, and Business Intelligence Analyst
Describe the different types of data structures, file formats, and sources of data
Describe the data analysis process involving collecting, wrangling, mining, and visualizing data

Skills you'll gain

Category: Data Analysis

Category: Data Cleansing

Category: Data Wrangling

Category: Data Presentation

Category: Data Visualization Software

Category: Data Lakes

Category: Big Data

Category: Statistical Analysis

Category: Data Transformation

Category: Data Mining

Category: Business Analytics

Category: Microsoft Excel

Category: Data Visualization

Category: Analytics

Category: Data Storytelling

Category: Data Science

Category: Extract, Transform, Load

Category: Data Modeling

Category: Data Warehousing

Introduction to Cloud Computing

Course 412 hours

What you'll learn

Define cloud computing and explain essential characteristics, history, the business case for cloud, and the emerging technologies enabled by cloud
Describe the cloud service models- IaaS, PaaS, SaaS, and cloud deployment models- Public, Private, Hybrid; explain cloud infrastructure components
Explain emerging Cloud related trends including HybridMulticloud, Microservices, Serverless, Cloud Native, DevOps, and Application Modernization
List and describe services of popular cloud platforms including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Alibaba Cloud, and others

Skills you'll gain

Category: Cloud Computing

Category: Virtualization

Category: Cloud Security

Category: Hybrid Cloud Computing

Category: DevOps

Category: Cloud Infrastructure

Category: Serverless Computing

Category: Cloud Services

Category: Cloud Storage

Category: Microservices

Category: Cloud Computing Architecture

Category: Cloud Platforms

Category: Cloud Solutions

Category: Public Cloud

Category: Application Deployment

Category: Virtual Machines

Category: Infrastructure As A Service (IaaS)

Introduction to Digital Transformation Part 1

Course 54 hours

What you'll learn

Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy

Skills you'll gain

Category: Digital Transformation

Category: Market Dynamics

Category: Competitive Analysis

Category: Business Economics

Category: Innovation

Category: Emerging Technologies

Category: Business Strategy

Category: Technology Strategies

Category: Product Lifecycle Management

Category: Business Transformation

Category: Business Solutions

Introduction to Digital Transformation Part 2

Course 64 hours

What you'll learn

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

Skills you'll gain

Category: Cloud Computing

Category: Digital Transformation

Category: Infrastructure Security

Category: Business Technologies

Category: Technology Strategies

Category: Organizational Development

Category: Cloud Storage

Category: Information Technology

Category: Information Technology Architecture

Category: Data Integrity

Category: Business Transformation

Category: Data Security

Category: Cloud Platforms

Category: Emerging Technologies

Category: Business Process

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Instructors

Michael Lenox

24 Courses577,461 learners

Jared Harris

University of Virginia Darden School Foundation

10 Courses253,858 learners

Rav Ahuja

IBM

56 Courses4,052,922 learners

Offered by

University of Virginia Darden School Foundation

IBM

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Frequently asked questions

The recommended time for this Specialization is 24 weeks, although you can learn at your own pace.

Interest or some experience in business strategy or technology is useful, but not required.

You do not need to take the courses in specific order.

IBM & Darden Digital Strategy Specialization

What you'll learn

Skills you'll gain

Details to know

Advance your subject-matter expertise

Specialization - 6 course series

Introduction to Artificial Intelligence (AI)

What you'll learn

Skills you'll gain

The Strategist's Challenge

What you'll learn

Skills you'll gain

Introduction to Data Analytics

What you'll learn

Skills you'll gain

Introduction to Cloud Computing

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 1

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 2

What you'll learn

Skills you'll gain

Earn a career certificate

Instructors

Offered by

Why people choose Coursera for their career

Frequently asked questions

Coursera

Community

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IBM & Darden Digital Strategy Specialization

What you'll learn

Skills you'll gain

Details to know

Advance your subject-matter expertise

Specialization - 6 course series

Introduction to Artificial Intelligence (AI)

What you'll learn

Skills you'll gain

The Strategist's Challenge

What you'll learn

Skills you'll gain

Introduction to Data Analytics

What you'll learn

Skills you'll gain

Introduction to Cloud Computing

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 1

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 2

What you'll learn

Skills you'll gain

Earn a career certificate

Instructors

Offered by

Why people choose Coursera for their career

Frequently asked questions

How long does it take to complete the Specialization?

What background knowledge is necessary?

Do I need to take the courses in a specific order?