University of Pennsylvania
Business Foundations Specialization
291,588 enrolled
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Included with Coursera Plus

Get in-depth knowledge of a subject

(18,919 reviews)

Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(18,919 reviews)

Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
30 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Branding
Category: Marketing Channel
Category: Customer experience strategy (CX)
Category: Target Market
Category: Marketing Planning
Category: Strategic Marketing
Category: Go To Market Strategy
Category: Brand Awareness

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Cash Flows
Category: Financial Statement Analysis
Category: Balance Sheet
Category: Accrual Accounting
Category: Bookkeeping
Category: Financial Accounting
Category: Financial Reporting
Category: Revenue Recognition
Category: Generally Accepted Accounting Principles (GAAP)
Category: Income Statement
Category: Financial Analysis
Category: Accounting

What you'll learn

Skills you'll gain

Category: Team Motivation
Category: Job Analysis
Category: Decision Making
Category: Organizational Change
Category: Compensation Management
Category: Organizational Structure
Category: People Management
Category: Human Capital
Category: Change Management
Category: Leadership and Management
Category: Organizational Effectiveness
Category: Human Resources
Category: Talent Recruitment
Category: Diversity Equity and Inclusion Initiatives
Category: Recruitment
Category: Employee Engagement

What you'll learn

Skills you'll gain

Category: Cash Flows
Category: Corporate Finance
Category: Financial Modeling
Category: Capital Budgeting
Category: Financial Analysis
Category: Finance
Category: Financial Planning
Category: Return On Investment
Category: Business Valuation
Category: Risk Analysis
Category: Financial Management

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Process Improvement
Category: Capacity Planning
Category: Process Analysis
Category: Operations Management
Category: Continuous Improvement Process
Category: Process Management
Category: Six Sigma Methodology
Category: Operational Efficiency
Category: Quality Management
Category: Lean Methodologies
Category: Inventory Management System
Category: Statistical Process Controls
Category: Resource Utilization
Category: Process Flow Diagrams
Category: Workflow Management
Category: Business Workflow Analysis

What you'll learn

Skills you'll gain

Category: Product Management
Category: Marketing Strategies
Category: Business
Category: Business Analytics
Category: Accounting
Category: Marketing
Category: Innovation
Category: New Product Development
Category: Project Design
Category: Marketing Planning
Category: Product Development
Category: Financial Planning
Category: Entrepreneurship
Category: Analysis
Category: Finance
Category: Financial Accounting
Category: Business Planning
Category: Peer Review

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses289,949 learners
Christian Terwiesch
University of Pennsylvania
8 Courses181,835 learners
Brian J Bushee
University of Pennsylvania
5 Courses494,800 learners
Peter Cappelli
University of Pennsylvania
3 Courses94,703 learners
Peter Fader
University of Pennsylvania
4 Courses722,278 learners

Offered by

Industry partners

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Frequently asked questions